The power of intelligent technologies
Intelligent technologies will not replace businesses, but businesses that use intelligent technologies will replace those that do not.
DIG news and blogs
Research news and blogposts from DIG.
Innovasjonsdig'erne webinar: capturing customers’ voice in innovations
When so many innovation ideas and entrepreneurs flop in the market, could one reason be that firms and start-ups fail to early include the customer in the equation?
The State of Norwegian AI a call to action
A closer read on several of the recently published reports on the State of AI delivers one overall conclusion. In Europe, and yes very much included Norway, we are struggling to transform our research-based knowledge on AI/ML into commercial marketable goods, services and solutions.
Improving Relative Brand Attractiveness through Commercial and Social Innovations
The growing demand for innovative solutions, sustainable practices and digital experiences has challenged the brand landscape. Can corporate brands win over their competitors by prioritising one of these areas in their strategy?
USA wants to learn from DIG
Professor Tor W Andreassen represented DIG at the POMS College of Service Operations member engagement spring event.
Change of leadership at DIG
Bram Timmermans has temporarily taken over as leader of DIG. Tor Wallin Andreassen has decided that it is time to step down as leader but will still be involved in the research center.
DIG Welcomes KPMG as a Partner
"Being part of a knowledge network like DIG is important because it gives us the opportunity to get updated knowledge about what works and does not, and to develop the right competence for the future together with all the other partners," says Rune Skjelvan from KPMG.
Why isn’t AI delivering
Business communities have high hopes for artificial intelligence (AI), but will the current stage of evolution of information technology (IT) meet their expectations? Most likely not, writes Ivan Belik and Derrick Neufeld in a post in LSE Business Review.
Digital Lecture on Insurance Innovation and Automation
As part of DIG dissemination activities, DIG researcher and Assistant Professor, Vidya Oruganti conducted a digital lecture on the topic “Insurance Innovation & Automation”. This event was a collaboration and joint effort between DIG and one of its key partners, NCE Finance Innovation.
New book on Innovation capacity
How can established businesses strike a balance between their current operations and the need to innovate to prepare for the future? This is the topic of a new book on innovation capacity authored by four DIG RaCE researchers and affiliates.
Aruna Divya Tatavarthy New Assistant Professor
DIG is most pleased to present Aruna Divya Tatavarthy as a researcher at the centre. Read more about her background and research interest.
The year of innovation 2021
The innovation year 2021 shows that companies have fought a hard battle to survive. Short-term survival innovations more than long-term positioning innovations have been the preferred option for many.
DIG congratulates Magne Angelshaug
DIG congratulates Magne Angelshaug with his recent defence of his PhD dissertation on business model innovation in established firms and the role firm’s top management team plays in facilitating such efforts.
Andreassen appointed ISSIP Ambassador
Tor W. Andreassen has been appointed to ISSIP Ambassador to NHH Norwegian School of Economics’ research center Digital Innovation for Sustainable Growth.
Retail’s (many) challenges
Retail has had an upswing during the pandemic. But this gives them no reason not to worry about the time to come. On the contrary. In this note, I point to four phenomena that can lower or lift the actors.
Customers, not technology or intruders are the true disruptors
When CEOs of established companies are asked, “What really changes the rules of the game in your industry or business?” they almost always answer: “Technology X disrupts our business” or “Startup business Y disrupts our business.” But when the diagnosis is wrong, the choice of medicine and treatment plan is also wrong.
A pretty DIG christmas letter
The time since March 2020 has forced us all to explore new areas - areas that we believe are better for society, business, ourselves, and others.
DIG Fellow 2021
DIG Fellowship is an honorary position at the research center Digital Innovation for Sustainable Growth at Norwegian School of Economics. The fellowship was announced as part of The HUB Summit 2021 on November 4.
DIG Fully Equipped for AI Revolution
NHH’s new AI-server that is made available to the DIG center, is NHH’s first Deep Learning-capable platform, poised to enable researchers and DIG partners to develop AI-driven insights into digital transformation.
DIG Profile Alexander Haneng
How does a traditional service provider like Posten continue to be relevant in a time where users are increasingly digital and demands higher speed and efficiency? By combining traditional services with digital innovation of course.
Coop Masters scholarship
Coop announces four scholarships in connection with their partnership with the DIG project "Best in Retail".
Dig profile Helge Thorbjørnsen
Why are some services and technologies widely adopted, while others fail epically? DIG Professor Helge Thorbjørnsen is curious about how new digital services influence the cognition, affect and decisions of humans.
DIG Strategy
DIG's strategy for 2021-2023 is now published. The goal remains: to become Norway’s leading research centre on digital transformation and innovation for sustainable growth.
DIG research makes an impact
Service dominates the latest of Shugan’s Top 20 Marketing Meta Journal ranking. DIG researcher and co-authors ranked 11th.
A customer-centric five actor model for sustainability and service innovation
Beyond a conceptual model, this empirical study shows that innovations in social and environmental dimensions drive customer loyalty to the brands.
How can top managers develop core innovation leadership competencies?
If we are to succeed in strengthening our national innovation rate, we must increase Norwegian leaders’ will and courage to lead innovation processes in the context of challenging changes. But which innovation leadership competencies do they need to develop?
Business Ecosystems: A useful concept, or just another buzzword?
Are ecosystems a useful concept in the world of business, or should they be consigned to the dustbin of history like so many forgotten buzzwords of bygone eras?
How to Build High-Performing Teams
Have you ever wondered how to kick off your team? Setting the stage for great performance might not be as complicated as you believe. The recipe: Discuss expectations and make a team charter.
In the pursuit of understanding organizational complexity
To survive and thrive, organizations have to balance many conflicting demands. What theories can help us to understand this complex and intricate balancing act?
Is that still us?
Technologically driven change, particularly in well-established firms, is not actually (just) about the tech. It requires a serious look in the mirror to find out whether this new company profile ‘is still us’? And if it isn’t, how can managers and staff make their peace with, move on and rewire.
The importance of psychological safety in digital teamwork
Working in a team is not always easy. It did not get any easier after we were not allowed to meet face to face. But what does research tell us about digital teamwork that can help us in the ongoing corona pandemic?
ENGAGE.EU and Digital Innovation for sustainable Growth
DIG’s Professor Tor W. Andreassen represents NHH as the only Norwegian business school in a prestigious alliance of European universities. ENGAGE.EU opens a unique opportunity to educate and inspire a new generation of citizens who will contribute to making Europe a global referent in how to tackle societal challenges.
The Strategy Implementation Toolkit
Moving from a strategic decision to executing on that new strategy is a significant challenge for most companies. Anecdotal evidence suggests that 50%-90% of strategic decisions made are never implemented. What makes it so difficult to implement strategy?
Innovation - a matter of the mind
What characterizes the companies that are top of their innovation class and what can other companies do to get there?
Innovation 2021
The Digital Transformation HUB and DIG-partner Bekk, are delighted to present a 2 hour webinar featuring sustainable innovation strategies based on findings from the Norwegian Innovation Index 2020.
The Covid-19 digitalization wave makes its mark on 2021 tech trends
DIG partner Telenor Research team have analyzed and reflected on the year that passed, in order to predict what’s to come in five tech trends that will shape 2021.
Merry Christmas
We wish all friends all the best for the holidays and the new year!
Exciting stock market launches despite C-19
With a unique year and a demanding pre-Christmas situation, 2020 is still a year with several exciting companies that have gone public in the USA.
NHH research sets the standard for measuring innovativeness
What distinguishes innovations from inventions? With the Innovation Index and a research collaboration between leading business schools, NHH has laid the foundation for an international database for comparison between industries and companies.
Innovation and customer loyalty
How can businesses create good user experiences? And how can we be less product and more service-oriented in our thinking? We investigate these issues in this episode of 'Ledertaffel', NHH's very own leadership podcast.
DIG Holiday reads
DIG researchers book recommendations: Great books to read and happy Christmas!
Radical changes
What does it take to succeed with change projects? And must all organizations now become agile, digital, and ambidextrous to succeed? In this episode of 'Ledertaffel', NHH's very own leadership podcast, we invite two experts to help answer these questions.
Taking advantage of chaos: How to deal with uncertainty
What can business leaders learn from military leadership? This episode of 'Ledertaffel', NHH's very own leadership podcast, provides some answers.
A book review: The Technology Trap
Are you interested in the economic impact of digital and AI, in particular on jobs? Read how Michael Osborne is highlighting the vulnerability of many jobs to automation in the next couple of decades.
Digitalization as driver for change in public and private businesses – a video course
Norway is facing the next wave of digitalization. New solutions can be developed in private and public sectors such as health, environment, transport, production, security and more. In this video course, learn about the next hallmark of digitization; the interconnection of the digital and physical worlds (in Norwegian) by Dr. Frank Elter, Telenor / NHH.
DIG article selected for Emerald Literati Award
DIG congratulates Professor Tor W. Andreassen and his co-writers with the Highly Commended Paper Award 2020 for the article “Bridging the data-divide between practitioners and academics: approaches to collaborating better to leverage each other’s resources’.
What are digital ecosystems?
Digital ecosystems are the talk of the town these days. But what are they, really? How do they create value? Why and when do they outperform integrated systems or open markets? In this video (in Norwegian) professor Lasse B. Lien explains the basics of digital ecosystems.
RaCE the sun with Deloitte
On 5 November, we held our latest RaCE the SUN event, in cooperation with the student committee at NHH and Deloitte.
AI in the Nordic countries
Artificial intelligent (AI) will be an important technology for society, companies, employees, and customers/citizen. But where do we stand on AI in the Nordic?
The HUB@NHH – an opening remark
Listen to the Secretary of Higher Education Mr. Henrik Asheim’s appreciated and inspiring opening remark.
The Digital Transformation Hub @ NHH launch
On 30 October, NHH Norwegian School of Economics and Telenor (as founding partner) launched The Digital Transformation HUB@NHH (The HUB@NHH).
Service needs an update
While the pandemic with its impact on mobility, social distancing, and change of social interaction, is a “Black swan” that no one could predict, technology is an area most service researchers and managers has neglected for too long.
The world is on fire?
Inequality is skyrocketing while climate change threatens to destabilize the entire economy.
Radical change in the multinational mobile telephony industry
Will mobile network operators continue to thrive in 2030? Or will they simply Rest in Peace – being taken over by others?
Race the Sun event With Deloitte
What do you do when a major client wants you do deliver a full-scale leadership development program to support their digital transformation? And what if they also want you to develop it all in just a few months, adapted to the challenges that COVID represents?
The Price of Peace
How Keynes came to realize that imperialism promoted inequality rather than spreading humanitarian values. See the review written by Tor W. Andreassen
Prophet of Innovation
Having read this book, one sentence came to mind: While business leaders plan for eternal life, markets are a brutal destructor of firms!
Ikea tops Swedish innovation index
For the second year in row, Ikea is ranked as Sweden's most innovative company.
NHH will conduct research on the consequences of the coronavirus for working life
The Norwegian School of Economics will receive NOK four million from the Research Council of Norway to conduct research on how COVID-19 affects companies’ knowledge competence and their new digital everyday life.
Reframing service innovation
The Covid - 19 crisis created a completely new context for service innovation beyond anything in the extant research according to Heinonen and Strandvik from Hanken FI
People in motion are more easily persuaded
Consumers’ decision-making is very different now as compared to how it was only a decade ago. Not only has the smartphone, new technologies, the climate crisis and recently, COVID-19, dramatically changed our shopping habits, but we also make decisions in a different way than before.
Books to teach you something new
Professor and influencer Adam Grant, organizational psychologist at Wharton, presents his favorite new releases this fall. His favorites are about building careers and companies, rebuilding our lives and our institutions, entertainment and much more.
DIG Launch replay
If you couldn't watch the DIG launch event live, be sure to check out the recording of the event.
Elements of AI
NHH’s research partner Norwegian Open AI Lab at NTNU, offers a free online artificial intelligence course “Elements of AI” in Norway. We hope you’d like to join the AI challenge, or “KI-løftet” in Norwegian.
Strategies during crises
10 years ago, Professor Lasse Lien and Ass. Professor Eirik Sjåholm Knudsen studied the Financial Crisis and its effects on businesses and investment behavior. What did they learn then and how can that knowledge inform and guide leaders during the Corona Crisis?
A book review
Do you need to better understand how to manage, transform, grow and control your business in an area of virtually unbounded potential impact? Please read book review written by Professor Tor W. Andreassen.
Innovations during sky fall
Professor Tor W. Andreassen talks about innovation during Skyfall at Oslo Business Forums webinar «Innovation & Growth During Crisis, Friday 27 March. Feel free to listen and learn from his presentation.
Virtual reality through the customer journey: Framework and propositions
While virtual reality’s importance is increasingly recognized in marketing, its role in the customer journey remains nebulous. Read more in Hollebeek, Clark, Andreassen, Sigurdsson and Smiths new paper.
Highly Commended paper award
The Hub@NHH manager Professor Tor W. Andreassen has together with his co-authors Benoit, Klose, Wirtz and Keiningham received the Highly Commended Paper Award 2019 for the article “Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other’s resources”.
Digital transformation is not as risky as you think
The decision to make changes to an existing business model can be a major source of concern for top-management of a company. How to navigate this change process successfully?
Developing digital business opportunities: What digital companies do differently
What do “digitally transformed” companies know about the future that other companies do not? 13 key dynamic capabilities for successful data-driven companies seem to be essential for digital success.
Congratulations to the NII 2019 winners
In early February NHH launched NII- The Norwegian Innovation Index 2019 results and honoured the winners in different categories.
Keynote at Christian party’s national convention
On 26 January 2020 the Norwegian Christian party KrF held they annual national convention. Professor Tor W Andreassen was the invited keynote speaker: “What will digitization require of us?”
New researcher at the Hub
Postodoctoral fellow Nhat Quang Le is the latest addition to the faculty at the Hub@NHH. He is interviewed by Professor Tor W Andreassen.
The Innovation Index
15th November we welcomed Associate Professor Robert Ciuchita from Hanken School of Economics in Finland to NHH. Professor Ciuchita is associate with CERS Center for Relationship Marketing and Service Management at Hanken.
Bridging the data divide between practitioners and academics
Approaches to collaborating better to leverage each other’s resources.
Podkast om netthandel og butikkdød
Professor Tor W. Andreassen er blant gjestene i nyeste episode av Ateas podkast «Teknologi. Av og for mennesker».
NAIL Business at NHH
NHH Norwegian School of Economics is a new partner of Norwegian Open AI Lab (NAIL) at Norway’s Technical University (NTNU).
Andreassen with Keynote at The American Innovation Conference
Professor Tor Wallin Andreassen was the keynote speaker at the American Innovation Conference in New York early October.
CSI partner Posten the most innovative Norwegian company in 2018
CSI congratulates Posten as the most innovative Norwegian company in 2018, awarded by Innovasjonsmagasinet 2019 – 2020, followed by former CSI partner DnB in 2nd and CSI partner Telenor in 10th.
How AI will change business
How are AI systems being applied in the world of business and how will the field develop over the coming years?
What does your time-use say about you? The symbolic value of consumer choices
Traditionally, consumer research has focused on the symbolic value of products. New research now turns attention to the symbolic value of time.
Is the earth flat? When it comes to brand emotions, not quite yet
Companies should account for the social orientation of brand emotions and advertising context in order to build optimal brand equity in East Asian markets.
Service Innovation For Sustainable Business
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. Service innovation is, however, a multi fragmented concept, which often induces confusion. The main purpose of the book is to discuss and explain what service innovation is, based on contemporary research.
Digital Transformation Requires Business Model Innovation
Digitalization and the use of new technologies can be a powerful force of disruption in many (traditional) industries as new companies enter with faster and better business models. The journey to digital transformation requires the comprehensive reimagining and reinvention of incumbents’ business models.
NII wins ISSIP award
The Norwegian Innovation Index, developed by CSI, have won the 2019 ISSIP Distinguished Recognition Award.
Innovation 2019 Reflections and Visions
10 April The Research Council of Norway (RCN) hosted the final CSI conference marking the end of an eight year’s research project on service innovation research.
What’s wrong with Apple?
The value of a firm is reflected in anticipated future earnings. Apple’s customers are not as excited as they used to be and the share value is dropping.
Can customer experiences threaten profitability?
Leaders assume that customer experience and profitability have a strong and positive relationship, but the evidence tells a different story. This was the topic for a recent seminar with CSI researchers and several partners.
CSI researcher was part of PhD committee at Hasselt University
CSI-researcher, Professor Tor W Andreassen was part of the dissertation committee when Oana Pop defended her thesis at Hasselt university.
From cash to cashless
Methods of payment have changed over the years. From bartering via cash to electronic payment. In a digital world, will cash disappear? Read new blog post by Tor Walin Andreassen.