In 2011, NHH was the first and only business school to be granted status as a Center for Research-Driven Innovation (SFI) by the Research Council of Norway. The theme was service innovations and the center was called the Center for Service Innovation (CSI). In accordance with the contract with and funding from NFR, CSI came to an end in 2019. In an NFR evaluation of leading research environments in Norway, CSI was assessed as Excellent - the highest assessment.

In 2016, CSI’s board asked the administration to explore the partners' willingness to continue CSI-research addressing new research topics and research questions. CSI joined forces with two other leading research centers, FOCUS and STOP, at the Department for Strategy and Management (SOL) and gave birth to a new national research center: Digital Innovations for sustainable Growth - DIG.

DIG conducts interdisciplinary research on and with leading Norwegian business partners to help Norwegian companies enable new customers, innovations, develop their business models, and adapt organizations to a digital world. DIGs goal is to ensure high employment and long-term financing of the welfare state.

DIG’s value proposition is:

«DIG is a national research center at NHH which through interdisciplinary research on and with partners will help Norwegian organizations increase the effectiveness of their customer-oriented innovations, develop new business models, and adapt the organizations to a digital everyday life. The goal is to ensure high employment and financing of the welfare state ».