Department of Strategy and Management

Department of Strategy and Management

Questions about management, leadership, service innovation, marketing and communication are all of vital importance for business and society.

The high quality research, dissemination and teaching conducted by the Department of Strategy and Management, influences public opinion and policy, and contributes to the global research environment.

Our faculty members, many with international background and experience, utilize their broad national and global networks to develop research and teaching alliances with recognized business schools.

This cooperation opens for collaboration with industry partners and allows us to produce relevant research and teaching that meets the demands of a fluctuating economic climate.

Research News

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Recent Selected publications

Authors Title Publication
Arney Einarsdottir; Frans Bévort; Alexander Madsen Sandvik; Marian Rizov; Adam Smale; Stefan Tengblad;

Sometimes collaboration is the better strategy: institutional context and the calculative and collaborative HRM-performance relationship in the Nordics, 1999–2021

International Journal of HRM, 2025

Self-serving optimism in well-being prediction: People believe in a bright future for themselves and their friends, but not for their enemies

European Journal of Social Psychology, 2025

Paul Gooderham; Karen Modesta Olsen; Alexander Madsen Sandvik; Adam Smale; Frans Bévort; Arney Einarsdottir; Stefan Tengbald;

Why are Nordic companies so successful?

International Journal of HRM, 2025

EXPRESS: Human Is Gold: Why Premium Customers Hate Chatbots and What to Do about It

Journal of Interactive Marketing, 2025

Tor W.Andreassen

The B2B Sharing Economy: Framework, Implications, and Future Research

Journal of Business Research, 2025

Leonard L.Berry; Tracey S.Danaher; Timothy Keiningham; Lerzan Aksoy; Tor W.Andreassen;

Social Profit Orientation: Lessons from Organizations Committed to Building a Better World

Journal of Marketing, 2024

The role of social norms in retirement saving: Evidence from two natural field experiments

Journal of Business Research, 2025

Uncertainty versus urgency: When top management team diversity hinders business model innovation

Technological Forecasting and Social Change, 2025