Department of Strategy and Management

Department of Strategy and Management

Questions about management, leadership, service innovation, marketing and communication are all of vital importance for business and society.

The high quality research, dissemination and teaching conducted by the Department of Strategy and Management, influences public opinion and policy, and contributes to the global research environment.

Our faculty members, many with international background and experience, utilize their broad national and global networks to develop research and teaching alliances with recognized business schools. This cooperation opens for collaboration with industry partners and allows us to produce relevant research and teaching that meets the demands of a fluctuating economic climate.

Selected publications

Authors Title Publication

Sigurd V. Troye, Magne Supphellen

Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers` Sensory Perception and Evaluations of Outcome and Input Product

Journal of Marketing, March 2012, Vol. 76, No. 2, pp. 33-46.

Vidar Schei

Micelle J. Gelfand, et al.

Difference Between Tight and Loose Cultures: A33-Nation Study

Science (New York, N.Y.), 27  May  2011, Vol.332(6033), pp.1100-4

Lasse B. LienPeter G. Klein

Can the survivor principle survive diversification?

Organization Science, 24(5), 1478-1494

Paul Gooderham, Mark Fenton - O`Creevy, Richard Croucher, Michael Brookes,

A Multilevel Analysis of the Use of Individual Pay - for - Performance Systems

Journal of Management, 
Vol. XX No. X, Month XXXX 1–26, 2015

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