Lars Jacob Tynes Pedersen


Lars Jacob Tynes Pedersen is Associate Professor and Head of the Centre for Ethics and Economics. He holds a PhD degree from NHH Norwegian School of Economics (2009). He does research in two main areas: (1) The design and innovation of sustainable business models, and (2) natural field experiments on economic decision making, with a particular emphasis on socially and/or environmentally behaviors. His research has been published in journals such as Management Science and Journal of Business Ethics and by publishers such as Palgrave, Edward Elgar and Wiley. Pedersen is an active public speaker and strategic advisor for business organizations and other institutions.

Selected publications

Author(s) Title Publisher
Døskeland, Trond M.; Pedersen, Lars Jacob Tynes Does Wealth Matter for Responsible Investment? Experimental Evidence on the Weighing of Financial and Moral Arguments Business & society; 2019
Døskeland, Trond M.; Pedersen, Lars Jacob Tynes Investing with Brain or Heart? A Field Experiment on Responsible Investment Management science Volume 62 (6); page 1632 - 1644; 2016
Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes RESTART Sustainable Business Model Innovation Palgrave Macmillan; 2018
Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes Bærekraftige forretningsmodeller i varehandelen: En RESTART av bransjen? Nye forretningsmodeller i handelen : innovasjon for en bærekraftig fremtid; page 49 - 66; 2017
Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes Designing sustainable business models Innovating for Trust; page 145 - 162; 2017
Gulbrandsen, Erlend Aas; Jørgensen, Sveinung; Kaarbøe, Katarina; Pedersen, Lars Jacob Tynes Developing Management Control Systems for Sustainable Business Models Beta Volume 29 (1); page 10 - 25; 2015
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