Lars Jacob Tynes Pedersen is Professor and Co-Head of the Centre for Sustainable Business. He holds a PhD degree from NHH Norwegian School of Economics. He does research in two main areas: (1) The design and innovation of sustainable business models, and (2) natural field experiments on economic decision making, with a particular emphasis on pro-social and pro-environmental behaviors. His research has been published in journals such as Management Science and Journal of Business Ethics and by publishers such as Palgrave, Edward Elgar and Wiley.
Pedersen is an active public speaker and strategic advisor for business organizations and other institutions. He sits on several boards, including the board of the Norwegian Wine Monopoly, and is co-founder of a circular-economic start-up. He was a member of the committee that developed the Norwegian Transparency Act and has been project leader for several externally funded research projects in close collaboration with Norwegian business organizations.