How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
Associate Professor Lars Jacob Tynes Pedersen
- Lars.Pedersen@nhh.no
- Telephone
- +47 55 95 94 27
- Department
- Accounting, Auditing and Law
- Centre
- CSI Centre for Ethics and Economics
- Office
- MS-324
- Expertise
- Ethics and Social Responsibility Innovation and Entrepreneurship Sustainability Behavioural Economics
BIOGRAPHY
Lars Jacob Tynes Pedersen is Associate Professor and Head of the Centre for Ethics and Economics. He holds a PhD degree from NHH Norwegian School of Economics (2009). He does research in two main areas: (1) The design and innovation of sustainable business models, and (2) natural field experiments on economic decision making, with a particular emphasis on socially and/or environmentally behaviors. His research has been published in journals such as Management Science and Journal of Business Ethics and by publishers such as Palgrave, Edward Elgar and Wiley. Pedersen is an active public speaker and strategic advisor for business organizations and other institutions.
Selected publications
More publications in CristinDissemination
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.
How to get sustainability into your core business
‘My best tip is to start thinking in new ways,’ said Fredrik Kondrup, founder and CEO of Indo Naturals. He attended this year’s CEMS Global Responsibility Week.
Sustainable business models to the masses
It is expected that businesses today work to reach sustainability goals, but how can they do this in practice? The CEMS strategic partnership project "Sustainable Business Models" has produced open access teaching modules which address this challenge.
Yara on human rights
Svein Tore Holsether, CEO of Yara, is keynote speaker at Thorolf Rafto Challenge. As the world´s leading fertilizer company he will talk about the human rights dilemmas Yara faces.
Fight against corruption in shipping
Key players in Norwegian shipping attended a seminar at NHH this week. Representatives from Grieg Star, Odfjell, DOF and Wilh.Wilhelmsen met experts in crime and governance.
Investing with both our heads and our hearts
Do we listen to our heads or our hearts when investing? In an extensive field experiment involving 140,000 bank customers, two NHH researchers have investigated what motivates customers to invest in green funds.