How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
Associate Professor Siv E. Rosendahl Skard
- Siv.Skard@nhh.no
- Telephone
- +47 55 95 97 04
- Department
- Strategy and Management
- Centre
- CSI
- Office
- E359
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Organisation and Management Leadership Organizational behavior Methods
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge | How Virtual Reality influences intention to visit destination: The role of mental imagery and happiness forecasting | Tourism Management Volume 87; 2021 |
| Jørgensen, Sveinnung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | How going green builds trusting beliefs | Business Strategy and the Environment (BSE); 2021 |
| Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | How going green builds trusting beliefs | Business Strategy and the Environment (BSE) (0 pages); 2021 |
| Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge | How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting | Tourism Management Volume 87 (8 pages); 2021 |
Dissemination
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.