Siv E. Rosendahl Skard

Associate Professor Siv E. Rosendahl Skard

E-mail
Siv.Skard@nhh.no
Telephone
+47 55 95 97 04
Department
Strategy and Management
Centre
CSI
Office
E359
Expertise
Innovation and Entrepreneurship Marketing and Brand Management Organisation and Management Leadership Organizational behavior Methods

Selected publications

Author(s) Title Publisher
Skard, Siv E. Rosendahl; Thorbjørnsen, Helge Closed-ended and open-ended fit articulation: Communication strategies for incongruent sponsorships European Journal of Marketing Volume 51 (7-8); page 1414 - 1439; 2017
Nysveen, Herbjørn; Skard, Siv E. Rosendahl Trust, risk and self-service technologies: suggestions for future research Innovating for Trust; page 31 - 47; 2017
Skard, Siv E. Rosendahl; Nysveen, Herbjørn Digital risk and customers' acceptance of self-service innovations: the role of online benefits and corporate trustworthiness Innovating for Trust; page 48 - 60; 2017
Skard, Siv E. Rosendahl Trust and service innovation Innovating for Trust; page 17 - 30; 2017
More publications in Cristin