How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
Associate Professor Siv E. Rosendahl Skard
- Siv.Skard@nhh.no
- Telephone
- +47 55 95 97 04
- Department
- Strategy and Management
- Centre
- CSI
- Office
- E359
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Organisation and Management Leadership Organizational behavior Methods
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Bashir, Hussnain; Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | Experimenting with sustainable business models in fast moving consumer goods | Journal of Cleaner Production Volume 270 (12 pages); 2020 |
| Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl | Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption | Journal of Business Research Volume 116; page 542 - 551; 2020 |
| Skard, Siv E. Rosendahl; Adam, Sunniva; Engdahl, Lise Fredrikke | HOST OR SPONSOR? CONSUMER RESPONSES TO EVENT ORIGINS AND BRAND-RELATED EVENT LEVERAGING | Event Management; 2020 |
| Skard, Siv E. Rosendahl; Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes | When is Sustainability a Liability, and When Is It an Asset? Quality Inferences for Core and Peripheral Attributes | Journal of Business Ethics; 2020 |
Dissemination
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.