How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
Professor Siv E. Rosendahl Skard
- Siv.Skard@nhh.no
- Telephone
- +47 55 95 97 04
- Department
- Strategy and Management
- Centre
- CSI
- Office
- E359
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Organisation and Management Leadership Organizational behavior Methods
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | Resource accounting for a circular economy: evidence from a digitalised waste management system | Accounting Forum; 2023 |
| Martuza, Jareef Bin; Skard, Siv E. Rosendahl; Løvlie, Lavrans; Thorbjørnsen, Helge | Do honesty-nudges really work? A large-scale field experiment in an insurance context | Journal of Consumer Behaviour Volume 21 (4); page 927 - 951; 2022 |
| Skard, Siv E. Rosendahl; Solem, Birgit Andrine Apenes | Creating Brand Experiences Through Activational Sponsorship Leverage | Event Management Volume 26 (5); page 1175 - 1192; 2022 |
| Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | How going green builds trusting beliefs | Business Strategy and the Environment (BSE) (0 pages); 2021 |
Dissemination
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.