How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
Associate Professor Siv E. Rosendahl Skard
- Siv.Skard@nhh.no
- Telephone
- +47 55 95 97 04
- Department
- Strategy and Management
- Centre
- CSI
- Office
- E359
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Organisation and Management Leadership Organizational behavior Methods
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Nødtvedt, Katrine Berg; Sjåstad, Hallgeir; Skard, Siv E. Rosendahl; Thorbjørnsen, Helge; Van Bavel, Jay J. | Racial bias in the sharing economy and the role of trust and self-congruence | Journal of experimental psychology. Applied Volume 27 (3); page 508 - 528; 2021 |
| Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge | How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting | Tourism Management Volume 87 (8 pages); 2021 |
| Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; Sjåstad, Hallgeir; Thorbjørnsen, Helge | How Virtual Reality influences intention to visit destination: The role of mental imagery and happiness forecasting | Tourism Management Volume 87; 2021 |
| Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | How going green builds trusting beliefs | Business Strategy and the Environment (BSE); 2021 |
Dissemination
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.