Associate Professor Siv E. Rosendahl Skard

E-mail: Siv.Skard@nhh.no
Telephone: +47 55 95 97 04
Department: Strategy and Management
Centre: CSI
Office: E359
Expertise: Innovation and Entrepreneurship Marketing and Brand Management Organisation and Management Leadership Organizational behavior Methods

Selected publications Video

Selected publications

Author(s)	Title	Publisher
Skard, Siv E. Rosendahl; Thorbjørnsen, Helge	Closed-ended and open-ended fit articulation: Communication strategies for incongruent sponsorships	European Journal of Marketing Volume 51 (7-8); page 1414 - 1439; 2017
Nysveen, Herbjørn; Skard, Siv E. Rosendahl	Trust, risk and self-service technologies: suggestions for future research	Innovating for Trust; page 31 - 47; 2017
Skard, Siv E. Rosendahl; Nysveen, Herbjørn	Digital risk and customers' acceptance of self-service innovations: the role of online benefits and corporate trustworthiness	Innovating for Trust; page 48 - 60; 2017
Skard, Siv E. Rosendahl	Trust and service innovation	Innovating for Trust; page 17 - 30; 2017