Herbjørn joined the NHH in 2002 as an associate professor and became a full professor in 2006. He holds a master of science in Internationalization from the University of Agder and has a dr. oecon degree in Marketing from NHH. He was a researcher at Centre for Applied Research (SNF) from 2000 – 2002.
Much of his research has been in the intersection between marketing and information system. Many of his studies investigate antecedent for adoption of interactive services and effect of interactive services. His work has been published in journals such as Journal of Service Research, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Information Technology, Journal of Interactive Marketing, Psychology and Marketing, and Information Systems Frontiers.
|Pedersen, Per Egil; Nysveen, Herbjørn; Oklevik, Ove||Motiver for å delta i eventer: betydningen av deltakernes rolle||Eventledelse : En forskningsbasert antologi; page 128 - 143; 2019|
|Raaheim, Arild; Nysveen, Herbjørn||Studentaktiv læring Erfaringer fra et kurs i produktutvikling og design||UNIPED Volume 42 (2); page 215 - 234; 2019|
|Solbraa Bay, Auden Johannes Tjersland; Nysveen, Herbjørn; Breivik, Einar||Explaining consumer intentions to use autonomous vehicles||Beta Volume 32 (2); page 181 - 203; 2018|
|Oklevik, Ove; Pedersen, Per Egil; Nysveen, Herbjørn||Tilfredsheit med eit hotell. Kva rolle spelar opplevingar med merkevara, innovasjonsgrad og grøn image?||Magma - Tidsskrift for økonomi og ledelse (7); page 79 - 88; 2018|