Herbjørn Nysveen


Herbjørn joined the NHH in 2002 as an associate professor and became a full professor in 2006. He holds a master of science in Internationalization from the University of Agder and has a dr. oecon degree in Marketing from NHH. He was a researcher at Centre for Applied Research (SNF) from 2000 – 2002.

Much of his research has been in the intersection between marketing and information system. Many of his studies investigate antecedent for adoption of interactive services and effect of interactive services. His work has been published in journals such as Journal of Service Research, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Information Technology, Journal of Interactive Marketing, Psychology and Marketing, and Information Systems Frontiers.

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Selected publications

Author(s) Title Publisher
Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption Journal of Business Research Volume 116; page 542 - 551; 2020
Pedersen, Per Egil; Nysveen, Herbjørn Understanding Mobile Apps as Platform Based Services in Multisided Markets. Adoption and Diffusion The Oxford Handbook of Mobile Communication and Society; 2020
Raaheim, Arild; Nysveen, Herbjørn Studentaktiv læring Erfaringer fra et kurs i produktutvikling og design UNIPED Volume 42 (2); page 215 - 234; 2019
Pedersen, Per Egil; Nysveen, Herbjørn; Oklevik, Ove Motiver for å delta i eventer: betydningen av deltakernes rolle Eventledelse : En forskningsbasert antologi; page 128 - 143; 2019
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