Herbjørn Nysveen


Herbjørn joined the NHH in 2002 as an associate professor and became a full professor in 2006. He holds a master of science in Internationalization from the University of Agder and has a dr. oecon degree in Marketing from NHH. He was a researcher at Centre for Applied Research (SNF) from 2000 – 2002.

Much of his research has been in the intersection between marketing and information system. Many of his studies investigate antecedent for adoption of interactive services and effect of interactive services. His work has been published in journals such as Journal of Service Research, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Information Technology, Journal of Interactive Marketing, Psychology and Marketing, and Information Systems Frontiers.

Herbjørn is engaged in work packages 3.3 at the Centre for Service Innovation; Design for service: Customer experience.

From August 2015 Herbjørn holds a part time position at Sogn and Fjordane University College.

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Selected publications

Author(s) Title Publisher
Saebi, Tina, Nysveen, Herbjørn, Hossain, Mohammad Touhid, Fjuk, Annita Designing experience-centric business models: what do they look like and how do they influence trust? Innovating for Trust, page 115 - 130, 2017
Nysveen, Herbjørn, Kristensson, Per Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs Innovating for Trust, page 339 - 352, 2017
Kristensson, Per, Nysveen, Herbjørn, Thorbjørnsen, Helge Why customers do and do not switch Innovating for Trust, page 353 - 371, 2017
Skard, Siv E. Rosendahl, Nysveen, Herbjørn Digital risk and customers' acceptance of self-service innovations: the role of online benefits and corporate trustworthiness Innovating for Trust, page 48 - 60, 2017
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