Professor Herbjørn Nysveen
- Herbjorn.Nysveen@nhh.no
- Telephone
- +47 55 95 95 37
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Office
- E360
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management
BIO
Herbjørn joined the NHH in 2002 as an associate professor and became a full professor in 2006. He holds a master of science in Internationalization from the University of Agder and has a dr. oecon degree in Marketing from NHH. He was a researcher at Centre for Applied Research (SNF) from 2000 – 2002.
Much of his research has been in the intersection between marketing and information system. Many of his studies investigate antecedent for adoption of interactive services and effect of interactive services. His work has been published in journals such as Journal of Service Research, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Information Technology, Journal of Interactive Marketing, Psychology and Marketing, and Information Systems Frontiers.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Nysveen, Herbjørn; Pedersen, Per Egil; Oklevik, Ove | Exploring the relationship between active learning, student well-being, and student performance satisfaction: A student engagement perspective | Beta Volume 36 (1) (24 pages); 2022 |
| Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil | Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective | Journal of Marketing Theory and Practice (24 pages); 2022 |
| Nysveen, Herbjørn; Pedersen, Per Egil; Skard, Siv E. Rosendahl | Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption | Journal of Business Research Volume 116; page 542 - 551; 2020 |
| Nysveen, Herbjørn; Pedersen, Per Egil | In-store, location-based mobile advertising effects. The mediating role of brand experience | Beta Volume 34 (2); page 161 - 182; 2020 |