The Trap of Minimalist Aesthetics
Aruna Divya Tatavarthy: Minimalist aesthetics and tidy homes have become signs of sustainable living. It's a misconception that can drive more consumption.
Building and marketing strong brands is key to gaining competitive advantages and long-term profitability for products, services and companies. Research on consumer behaviour and sponsorships are important areas in this field.
Aruna Divya Tatavarthy: Minimalist aesthetics and tidy homes have become signs of sustainable living. It's a misconception that can drive more consumption.
On Monday 26 January Hege Landsvik will hold a trial lecture on a prescribed topic and defend her thesis for the PhD degree at NHH.
`Repair actions carry a negative social status signal. That’s why people refrain from repairing their products´, says NHH researcher Aruna D Tatavarthy.
On Monday 16 December Iffat Tarannum will hold a trial lecture on a prescribed topic and defend her thesis for the PhD degree at NHH.
Professor Emeritus, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor Emerita, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Professor, Department of Strategy and Management
Rector, Professor, Department of Strategy and Management