Einar Breivik

Professor Einar Breivik

E-mail
Einar.Breivik@nhh.no
Telephone
+47 55 95 95 81
Department
Strategy and Management
Office
E329
Expertise
Marketing and Brand Management Research Methods Consumer behavior

Selected publications

Author(s) Title Publisher
Howell, Roy D., Breivik, Einar Causal Indicator Models Have Nothing to Do with Measurement Measurement Volume 14 (4), page 167 - 169, 2016
Breivik, Einar Relationship age: - Abundance of meaning or just a point in time : Beta. Scandinavian Journal of Business Research Volume 30 (1), page 64 - 76, 2016
Breivik, Einar Prisbeslutninger Markedsføring : verdibasert forventningsledelse, page 443 - 488, 2014
Breivik, Einar, Thorbjørnsen, Helge Consumer brand relationships: an investigation of two alternative models Journal of the Academy of Marketing Science Volume 36 (4), page 443 - 472, 2008
More publications in Cristin

Research methodology

Research for brand decisions