Einar Breivik

Professor Einar Breivik

E-mail
Einar.Breivik@nhh.no
Telephone
+47 55 95 95 81
Department
Strategy and Management
Office
E329
Expertise
Marketing and Brand Management Research Methods Consumer behavior

Selected publications

Author(s) Title Publisher
Solbraa Bay, Auden Johannes Tjersland; Nysveen, Herbjørn; Breivik, Einar Explaining consumer intentions to use autonomous vehicles Beta Volume 32 (2); page 181 - 203; 2018
Howell, Roy D.; Breivik, Einar Causal Indicator Models Have Nothing to Do with Measurement Measurement Volume 14 (4); page 167 - 169; 2016
Breivik, Einar Relationship age: - Abundance of meaning or just a point in time : Beta. Scandinavian Journal of Business Research Volume 30 (1); page 64 - 76; 2016
Breivik, Einar Prisbeslutninger Markedsføring : verdibasert forventningsledelse; page 443 - 488; 2014
More publications in Cristin

Research methodology

Research for brand decisions