Einar Breivik

Professor Einar Breivik

E-mail
Einar.Breivik@nhh.no
Telephone
+47 55 95 95 81
Department
Strategy and Management
Office
E329
Expertise
Marketing and Brand Management Research Methods Consumer behavior

Selected publications

Author(s) Title Publisher
Howell, Roy D.; Breivik, Einar Causal Indicator Models Have Nothing to Do with Measurement Measurement Volume 14 (4); page 167 - 169; 2016
Breivik, Einar Relationship age: - Abundance of meaning or just a point in time : Beta. Scandinavian Journal of Business Research Volume 30 (1); page 64 - 76; 2016
Breivik, Einar Prisbeslutninger Markedsføring : verdibasert forventningsledelse; page 443 - 488; 2014
Breivik, Einar; Thorbjørnsen, Helge Consumer brand relationships: an investigation of two alternative models Journal of the Academy of Marketing Science Volume 36 (4); page 443 - 472; 2008
More publications in Cristin

Research methodology

Research for brand decisions