Sven Arne Haugland

Professor Sven Arne Haugland

+47 55 95 94 64
Strategy and Management
Innovation and Entrepreneurship Marketing and Brand Management Strategy Inter-organizational relations Industrial marketing and distribution channels Strategic alliances and networks


Sven A. Haugland is Professor of industrial marketing and strategy at the Department of Strategy and Management, Norwegian School of Economics (NHH). Sven A. Haugland received his dr.oecon. from NHH in 1988. He has been Visiting Scholar at Carlson School of Management, University of Minnesota and Visiting Professor at School of Marketing, University of South Australia.


Sven A. Haugland’s research areas include strategic alliances, networks and cooperative strategies, distribution channels and business-to-business relationships, and tourism destination development.


His work has appeared in Strategic Management Journal, Entrepreneurship Theory and Practice, International Journal of Research in Marketing, Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, Industrial Marketing Management, and International Business Review.

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Selected publications

Author(s) Title Publisher
Ness, Håvard; Aarstad, Jarle; Haugland, Sven Arne Structural networks and dyadic negotiations in tourism destination ecosystems International Journal of Contemporary Hospitality Management (21 pages); 2022
Cassia, Fabio; Haugland, Sven Arne; Magno, Francesca Fairness and behavioral intention in discrete B2B transactions: a study of small business firms The journal of business & industrial marketing Volume 36 (13); page 129 - 141; 2021
Rokkan, Aksel Ivar; Haugland, Sven A. A transaction cost approach for public procurement The journal of business & industrial marketing (12 pages); 2021
Haugland, Sven Arne; Ness, Håvard; Aarstad, Jarle Triadic embeddedness, sources of relational rents, and interfirm performance Industrial Marketing Management Volume 98; page 271 - 282; 2021
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