Sven Arne Haugland

Professor Sven Arne Haugland

+47 55 95 94 64
Strategy and Management
Innovation and Entrepreneurship Marketing and Brand Management Strategy Inter-organizational relations Industrial marketing and distribution channels Strategic alliances and networks


Sven A. Haugland is Professor of industrial marketing and strategy at the Department of Strategy and Management, Norwegian School of Economics (NHH). Sven A. Haugland received his dr.oecon. from NHH in 1988. He has been Visiting Scholar at Carlson School of Management, University of Minnesota and Visiting Professor at School of Marketing, University of South Australia.

Sven A. Haugland’s research areas include strategic alliances, networks and cooperative strategies, distribution channels and business-to-business relationships, and tourism destination development.

His work has appeared in Strategic Management Journal, Entrepreneurship Theory and Practice, International Journal of Research in Marketing, Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research and International Business Review.

Haugland has been principal supervisor for a number of Ph.D. students, and he is Associate Editor in Journal of Business Research.

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Selected publications

Author(s) Title Publisher
Rokkan, Aksel I.; Haugland, Sven A. A transaction cost approach for public procurement The journal of business & industrial marketing (0 pages); 2021
Aarstad, Jarle; Ness, Håvard; Haugland, Sven Arne Destination cobranding in interorganizational networks: Assessing the role of central tourism organizations Journal of Destination Marketing & Management Volume 17 (Sept.) (9 pages); 2020
Ness, Håvard; Haugland, Sven Arne; Aarstad, Jarle Interfirm resource integration in destination contexts Current Issues in Tourism (16 pages); 2019
Qiu, Xinlu; Haugland, Sven Arne The role of regulatory focus and trustworthiness in knowledge transfer and leakage in alliances Industrial Marketing Management Volume 83; page 162 - 173; 2019
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