Sven Arne Haugland

Professor Sven Arne Haugland

+47 55 95 94 64
Strategy and Management
Innovation and Entrepreneurship Marketing and Brand Management Strategy Inter-organizational relations Industrial marketing and distribution channels Strategic alliances and networks


Sven A. Haugland is Professor of industrial marketing and strategy at the Department of Strategy and Management, Norwegian School of Economics (NHH). Sven A. Haugland received his dr.oecon. from NHH in 1988. He has been Visiting Scholar at Carlson School of Management, University of Minnesota and Visiting Professor at School of Marketing, University of South Australia.

Sven A. Haugland’s research areas include strategic alliances, networks and cooperative strategies, distribution channels and business-to-business relationships, and tourism destination development.

His work has appeared in Strategic Management Journal, Entrepreneurship Theory and Practice, International Journal of Research in Marketing, Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research and International Business Review.

Haugland has been principal supervisor for a number of Ph.D. students, and he is Associate Editor in Journal of Business Research.

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Selected publications

Author(s) Title Publisher
Aarstad, Jarle; Ness, Håvard; Haugland, Sven Arne; Kvitastein, Olav Andreas Imitation strategies and interfirm networks in the tourism industry: A structure–agency approach Journal of Destination Marketing & Management Volume 9; page 166 - 174; 2018
Qiu, Xinlu; Haugland, Sven Arne Micro-foundation thinking in alliance learning: Role of boundary spanners’ theory of mind Trust building and boundary spanning in cross-border management; page 135 - 156; 2018
Xie, Chunyan; Haugland, Sven Arne Formation of Reputation in Business Markets Journal of Business-to-Business Marketing Volume 23 (1); page 25 - 45; 2016
Aarstad, Jarle; Ness, Håvard; Haugland, Sven Arne Destination Evolution and Network Dynamics: New Research Agendas Tourism Research Frontiers: Beyond the Boundaries of Knowledge; page 141 - 164; 2015
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