Sven Arne Haugland

Professor Sven Arne Haugland

+47 55 95 94 64
Strategy and Management
Innovation and Entrepreneurship Marketing and Brand Management Strategy Inter-organizational relations Industrial marketing and distribution channels Strategic alliances and networks


Sven A. Haugland is Professor of industrial marketing and strategy at the Department of Strategy and Management, Norwegian School of Economics (NHH). He also holds a position as Adjunct Professor at Buskerud and Vestfold University College. Sven A. Haugland received his dr.oecon. from NHH in 1988. He has been visiting scholar at Carlson School of Management, University of Minnesota and Visiting Professor at School of Marketing, University of South Australia.

Sven A. Haugland’s research areas include strategic alliances, networks and cooperative strategies, distribution channels and business-to-business relationships, and tourism destination development.

His work has appeared in Strategic Management Journal, Entrepreneurship Theory and Practice, International Journal of Research in Marketing, Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research and International Business Review.

Haugland has been principal supervisor for 12 Ph.D. students.

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Selected publications

Author(s) Title Publisher
Xie, Chunyan, Haugland, Sven Arne Formation of Reputation in Business Markets Journal of Business-to-Business Marketing Volume 23 (1), page 25 - 45, 2016
Aarstad, Jarle, Ness, Håvard, Haugland, Sven Arne Destination Evolution and Network Dynamics: New Research Agendas Tourism Research Frontiers: Beyond the Boundaries of Knowledge, page 141 - 164, 2015
Sande, Jon Bingen, Haugland, Sven Arne Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting International Journal of Research in Marketing Volume 32 (2), page 187 - 194, 2015
Aarstad, Jarle, Ness, Håvard, Haugland, Sven Arne Network position and tourism firms' co-branding practice Journal of Business Research Volume 68 (8), page 1667 - 1677, 2015
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