Aksel Ivar Rokkan

Professor Aksel Ivar Rokkan

E-mail
Aksel.Rokkan@nhh.no
Telephone
+47 55 95 97 22
Department
Strategy and Management
Office
E357
Expertise
Marketing and Brand Management Interorganizational Governance B2B Marketing Supply Chain management Retail chain systems

BIO

Aksel I. Rokkan joined the Norwegian School of Economics (NHH) as associate professor in 2008. He was appointed to the position of professor at NHH in 2012. He earned his PhD (dr. oecon) from NHH in 1995. He also earned his lower (Siviløkonom) and higher (Siviløkonom Høyere Avdeling) degrees from NHH.

Rokkan was a researcher at the Centre for Applied Research (SNF) 1995-2007, had a post doc position at the Bodø Graduate School of Business at the University of Nordland 2002-2005, and was an associate professor at the Harstad University College in 2007.

Aksel I. Rokkan’s research focuses on B2B marketing and interorganizational marketing institutions such as buyer-seller relationships and chain systems. Aksel I. Rokkan’s research has been published in Journal of Marketing Research, Journal of Business Research, European Journal of Marketing and Journal of Purchasing and Supply Management.

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Selected publications

Author(s) Title Publisher
Dahlstrøm, Robert, Haugland, Sven A., Nygaard, Arne, Rokkan, Aksel Governance structures in the hotel industry Journal of Business Research Volume 62 (8), page 841 - 847, 2009
Heide, Jan B., Wathne, Kenneth Henning, Rokkan, Aksel Ivar Interfirn Monitoring, Social Contracts, and Relationship Outcomes Journal of Marketing Research Volume XLIV, page 425 - 433, 2007
Rokkan, Aksel I., Heide, Jan B., Wathne, Kenneth, Wathne, Kenneth Specific investments in marketing relationships. Expropriation and bonding effects Journal of Marketing Research Volume 40 (may), 2003
Buvik, Arnt, Rokkan, Aksel I. Inter-firm cooperation and the problem of free riding behavior : an empirical study of voluntary retail chains Journal of Purchasing and Supply Management Volume 9 (05.jun), page 247 - 256, 2003
Rokkan, Aksel Ivar Bedrifters kjøpsatferd Markedsføring : verdibasert forventningsledelse, page 227 - 252, 2014
Rokkan, Aksel Ivar, Larsen, Nils Magne Does Market orientation Improve Company Performance? Proceedings - EMAC, 2011
Rokkan, Aksel, Buvik, Arnt The threat-based influence strategy and monitoring arrangements in voluntary retail chains : the conflict and control effects International Journal of procurement management Volume 2 (1), page 79 - 92, 2009
Larsen, Nils Magne, Rokkan, Aksel Ivar Factors influencing the performance of retailers involved in e-commerce activities: a study of Norwegian retailers Proceedings - EMAC, 2008
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