Magne Supphellen


Magne Supphellen is a professor of marketing at the Norwegian School of Economics (NHH). He holds a Master of Science degree (1992) and a Dr. Oecon degree (1998), both from NHH.

Professor Supphellen’s research is focused on consumer psychology, entrepreneurial psychology and brand management issues. His has chaired several research projects and published in a number of international journals including Journal of Marketing, Journal of Consumer Psychology, Journal of Business Research and Public Opinion Quarterly. In 2013 he received the Johan Arndt Publication Award together with colleague Sigurd V. Troye.

Professor Supphellen lectures on all levels including executive programs and has received the Undergraduate teaching Award at NHH twice. He has also been involved in three start-ups and is a board member of several companies and non-profit organizations. He works regularly as a consultant for Norwegian and international companies on brand management issues.

Selected publications

Author(s) Title Publisher
Aarseth, Svein; Horn, Morten Andreas; Magelssen, Morten; Supphellen, Magne Nordmenns holdninger til legalisering av dødshjelp Michael (1); page 23 - 32; 2023
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G.; Haugen, Hege Mathea; Sivertstøl, Njål The impact of cultural variability on brand stereotype, emotion and purchase intention Journal of Consumer Marketing Volume 40 (1); page 112 - 123; 2022
Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. Servant leadership in marketing: A critical review and a model of creativity-effects Journal of Business Research Volume 153; page 172 - 184; 2022
Hem, Alexander Farestvedt; Supphellen, Magne Developing and testing a typology of brand benefit differentiation Journal of Product & Brand Management Volume 31 (2); page 238 - 251; 2021
More publications in Cristin