Magne Supphellen


Magne Supphellen is a professor of marketing at the Norwegian School of Economics (NHH). He holds a Master of Science degree (1992) and a Dr. Oecon degree (1998), both from NHH.

Professor Supphellen’s research is focused on consumer psychology, entrepreneurial psychology and brand management issues. His has chaired several research projects and published in a number of international journals including Journal of Marketing, Journal of Consumer Psychology, Journal of Business Research and Public Opinion Quarterly. In 2013 he received the Johan Arndt Publication Award together with colleague Sigurd V. Troye.

Professor Supphellen lectures on all levels including executive programs and has received the Undergraduate teaching Award at NHH twice. He has also been involved in three start-ups and is a board member of several companies and non-profit organizations. He works regularly as a consultant for Norwegian and international companies on brand management issues.

Selected publications

Author(s) Title Publisher
Dahle, Yngve; Reuther, Kevin; Steinert, Martin; Supphellen, Magne Towards a systemic entrepreneurship activity model International Journal of Entrepreneurship and Innovation Management Volume 19; page 1583 - 1610; 2023
Aarseth, Svein; Horn, Morten Andreas; Magelssen, Morten; Supphellen, Magne Nordmenns holdninger til legalisering av dødshjelp Michael Volume 23 (1); page 23 - 32; 2023
Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P Research streams, gaps and opportunities in servant leadership research Leadership & Organization Development Journal; 2023
Borgen, Cathrine; Supphellen, Magne Developing Dynamic Moral Capacities in Business Ethics Education: Extending the Giving Voice to Values (GVV) Framework Journal of Business Ethics Education Volume 20; 2023
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