Ingeborg Astrid Kleppe

Professor Ingeborg Astrid Kleppe

+47 55 95 95 28
Strategy and Management
Innovation and Entrepreneurship Marketing and Brand Management Development Economics The Collaborative Economy in Social Media Public Policy Marketplace Interventions


Professor Ingeborg Astrid Kleppe holds an MBA and a PhD in marketing from NHH and a MS in sociology from the University of Bergen, where she was research assistant at the pioneering Institute for Women Studies in Norway. 

Kleppe has extensive international experience from universities in Canada, USA, Sweden, and Australia. She has also worked in the World Bank managing poverty surveys in sub-Saharan Africa. She has aserved as elected member of the Bergen City Council. In the late 1970s, she was a prominent member of the activist group initiating Women’s refugee centres in Norway. 

At NHH Kleppe has held several managing positions, and lead the board for The Norwegian National Institute for Consumer Research (SIFO) for many years.  Kleppe has taken her interdisciplinary and international experience into her research. Currently she is doing pioneering research on marketplace stigma and the new collaborative economy.

Kleppe has also published on gender, family decision making, and international marketing and teaches on topics in social media marketing and qualitative research methods.

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Selected publications

Author(s) Title Publisher
Kavaliova, Maya, Virjee, Farzad, Mæhle, Natalia, Kleppe, Ingeborg Astrid Crowdsourcing Innovation and Product Development: Gamification as a Motivational Driver. Cogent Business & Management Volume 3 (1), 2016
Presi, Caterina, Mæhle, Natalia, Kleppe, Ingeborg Astrid Brand selfies: consumer experiences and marketplace conversations European Journal of Marketing Volume 50 (9-10), page 1814 - 1834, 2016
Grønhaug, Kjell, Kleppe, Ingeborg Astrid The Sosiological Basis of Marketing Marketing Theory, page 160 - 179, 2016
Suphellen, Magne, Thorbjørnsen, Helge, Kleppe, Ingeborg Astrid Markedsinformasjon Markedsføring : verdibasert forventningsledelse, page 283 - 302, 2014
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