Tesla triumphs
The electric car giant excels in the Norwegian Innovation Index 2022. ‘Tesla has turned the car industry upside down,’ says NHH Professor Tor W. Andreassen.
Professor Tor W. Andreassen
- Tor.Andreassen@nhh.no
- Telephone
- +47 55 95 98 59
- Department
- Strategy and Management
- Centre
- Digital Innovation for Growth
- Office
- E321
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Service Marketing and Management Service Innovation
BIO
Dr. Tor Wallin Andreassen transitioned to the Norwegian School of Economics (NHH) in 2013 after holding key roles at BI Norwegian Business School. At NHH, he serves as a Professor of Innovation and previously led The Center for Service Innovation (CSI) and founded the research center Digital Innovations for Sustainable Growth (DIG) at NHH.
His educational background includes a Sivilokonom degree from NHH, an MSc in marketing with honors from BI Norwegian Business School, and a Doctor of Economics from Stockholm University, School of Business.
Dr. Andreassen's influence extends to the editorial boards of esteemed journals like the Journal of Service Research, Journal of Business Research, Service Science, and Journal of Service Management. He is a prolific author, contributing to leading publications such as MIT Sloan Management Review, Marketing Science, Journal of Marketing, and Journal of Service Research, in addition to writing eight books.
His research has earned him prestigious accolades, including the MSI/H. Paul Root Award 2007 from the Journal of Marketing, the Outstanding (Best) Paper Award from the Journal of Service Theory and Practice, and the Highly Commended Article Award from the Journal of Service Management. He has also received accolades like the Citation of Excellence - Highest Quality Rating from the European Journal of Marketing and the Journal of Service Management. His research articles have consistently ranked among the Most Downloaded in the Journal of Service Management and featured in the Top 200 in the Journal of Economic Psychology.
Beyond his research, Dr. Andreassen has assumed leadership roles, being elected Chair of INFORMS Service Science community and Vice President of Education and Professional Development at the European Marketing Academy’s Executive Committee. He is also the founder of key initiatives, including the Service Forum (BI), The Norwegian Customer Satisfaction Barometer (BI), the Norwegian Innovation Index (NHH), The Innovation Index Coalition (IIC), and the annual Professor Johan Arndt Marketing Conference.
His global impact is underscored by his roles as a Visiting Professor at institutions like Vanderbilt University and the University of Maryland in the USA, the University of Queensland in Australia, and as a visiting scholar at Stanford University and the University of Maastricht in the Netherlands. Dr. Andreassen's dedication to education is further demonstrated by his pedagogical education and training received from Vanderbilt University and Harvard Business School.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Lervik-Olsen, Line; Andreassen, Tor W.; Fennis, Bob M. | When enough is not enough: behavioral and motivational paths to compulsive social media consumption | European Journal of Marketing; 2023 |
| Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. | The Norwegian Innovation Index: Methodological Foundations | 2023 |
| Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. | Competing through innovation: Let the customer judge! | Journal of Business Research Volume 153; page 87 - 101; 2022 |
| Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. | Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations | The Routledge Companion to Corporate Branding; 2022 |
Dissemination
Several public newcomers to the Norwegian Innovation Index
IKEA leads the Commercial Innovation Index for the sixth year in a row, while NRK, Posten and the Norwegian Tax Administration are among the newcomers on the top lists.
Customers rate Sbanken’s digital innovations as the best
The Norwegian Innovation Index 2020 voted Sbanken, Netflix and HBO as the best in digital innovation.
New centre to contribute to increased innovation success
‘We must bring the customers into the conversation about development work to a much greater extent,’ says Professor and Centre Director Tor W. Andreassen. 1 September is the launch of the NHH DIG centre.
NHH establishes a new innovation centre
NHH's new centre DIG aims to become the number one research environment for innovation in Norway. The centre will cooperate with 15 leading businesses and is scheduled to open in September.
Developing a study-app while studying for a Master’s degree
Entrepreneur and master’s degree student Jens Aarre Seip wants to make maths and statistics assistance more accessible. Norway’s biggest private upper secondary school is now going to test the app, called SnapMentor.
A New Logic for Economic Growth
A linear economic growth logic is no longer sustainable. A call for a sustainable growth that make people thrive, is required.
Research dissemination award to Tor W. Andreassen
The winner of NHH’s Research Dissemination Award 2017 is professor Tor Wallin Andreassen.
IKEA tops the Norwegian Innovation Index
Norwegian customers have spoken: IKEA and Skandiabanken are the two most innovative companies in Norway. This is shown by the Norwegian Innovation Index developed by CSI at NHH.