The HUB@NHH welcomes Tryg!
`We see great value in cooperating with leading research centers and adapting new knowledge in our business set-up´, says Jannicke Schumann-Olsen, director of new business and customer innovation at Tryg.
Professor Tor W. Andreassen
- Tor.Andreassen@nhh.no
- Telephone
- +47 55 95 98 59
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Office
- E321
- Expertise
- Innovation and Entrepreneurship Marketing and Brand Management Service Marketing and Management Service Innovation
BIO
Before joining Norwegian School of Economics (NHH) in 2013, Dr. TOR WALLIN ANDREASSEN was a professor of marketing, Department chair, and Associate Dean at BI Norwegian Business School.
At NHH he is Professor of Innovation and the previous Director of Center for Service Innovation (CSI) and the current Director of the research center Digital Innovations for sustainable Growth (DIG). Dr. Andreassen holds a Sivilokonom degree from NHH, MSc in marketing (with honors) from BI Norwegian Business School, and a Doctor of Economics from Stockholm University, School of Business.
Professor Andreassen is a member of the editorial review board of Journal of Service Research, Journal of Business Research, Service Science, and Journal of Service Management. Dr. Andreassen has published in leading journals such as: MIT Sloan Management Review, Marketing Science, and Journal of Marketing, Journal of Service Research in addition to eight books.
Andreassen has received numerous awards for his academic research including the prestigious MSI/H. Paul Root Award 2007 (Journal of Marketing), Outstanding (Best) Paper Award (from Journal of Service Theory and Practice) and Highly Commended Article Award (from Journal of Service Management); Citation of Excellence - Highest Quality Rating (European Journal of Marketing, Journal of Service Management); Most Downloaded Article - Top 3 (Journal of Service Management) and Top 200 (Journal of Economic Psychology).
For his research, Dr Andreassen was elected Chair of INFORMS Service Science community and VP of Education and Professional Development at European Marketing Academy’s Executive Committee. Professor Andreassen is the founder of Service Forum (BI), The Norwegian Customer Satisfaction Barometer (BI), the Norwegian Innovation Index (NHH), and the annual Professor Johan Arndt Marketing Conference.
He has been a Visiting Professor at Vanderbilt University, USA, University of Maryland, USA, University of Queensland, Australia, and a visiting scholar at Stanford University and University of Maastricht, NL. He has received pedagogical education and training from Vanderbilt University and Harvard Business School.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. | Hvordan balansere mellom digitale og sosiale innovasjoner | Magma - Tidsskrift for økonomi og ledelse (06); page 107 - 116; 2021 |
| van Riel, Allard C. R.; Andreassen, Tor W.; Lervik-Olsen, Line; Zhang, Lu; Mithas, Sunil; Heinonen, Kristina | A customer-centric five actor model for sustainability and service innovation | Journal of Business Research Volume 136; page 389 - 401; 2021 |
| Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; Sigurdsson, Valdimar; Smith, Dale | Virtual reality through the customer journey: Framework and propositions | Journal of Retailing and Consumer Services Volume 55 (12 pages); 2020 |
| Benoit, Sabine; Klose, Sonja; Wirtz, Jochen; Andreassen, Tor W.; Keiningham, Timothy L. | Bridging the data divide between practitioners and academics: Approaches to collaborating better to leverage each other's resources | Journal of Service Management (JOSM) Volume 30 (5); page 524 - 548; 2019 |
Dissemination
The Hub@NHH welcomes Altibox!
‘Being a member of The Hub will help us continue to innovate and develop better customer journeys as well as products and services,’ says Tor Morten Osmundsen, CEO at Altibox.
Customers rate Sbanken’s digital innovations as the best
The Norwegian Innovation Index 2020 voted Sbanken, Netflix and HBO as the best in digital innovation.
New centre to contribute to increased innovation success
‘We must bring the customers into the conversation about development work to a much greater extent,’ says Professor and Centre Director Tor W. Andreassen. 1 September is the launch of the NHH DIG centre.
NHH establishes a new innovation centre
NHH's new centre DIG aims to become the number one research environment for innovation in Norway. The centre will cooperate with 15 leading businesses and is scheduled to open in September.
Developing a study-app while studying for a Master’s degree
Entrepreneur and master’s degree student Jens Aarre Seip wants to make maths and statistics assistance more accessible. Norway’s biggest private upper secondary school is now going to test the app, called SnapMentor.
A New Logic for Economic Growth
A linear economic growth logic is no longer sustainable. A call for a sustainable growth that make people thrive, is required.
Research dissemination award to Tor W. Andreassen
The winner of NHH’s Research Dissemination Award 2017 is professor Tor Wallin Andreassen.
IKEA tops the Norwegian Innovation Index
Norwegian customers have spoken: IKEA and Skandiabanken are the two most innovative companies in Norway. This is shown by the Norwegian Innovation Index developed by CSI at NHH.