Line Lervik-Olsen

Adjunct Professor Line Lervik-Olsen

E-mail
Line.Lervik-Olsen@nhh.no
Department
Strategy and Management
Centre
Digital Transformation Hub
Expertise
Marketing and Brand Management

Selected publications

Author(s) Title Publisher
Caruelle, Delphine Sylvie Sophie; Lervik-Olsen, Line; Gustafsson, Anders The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter Journal of Retailing; 2023
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. The Norwegian Innovation Index: Methodological Foundations 2023
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W. Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations The Routledge Companion to Corporate Branding; 2022
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines Marketing letters Volume 33; page 163 - 169; 2022
More publications in Cristin