Selected publications
| Author(s) |
Title |
Publisher |
|
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W.
|
Competing through innovation: Let the customer judge!
|
Journal of Business Research Volume 153; page 87 - 101; 2022
|
|
Kurtmollaiev, Seidali; Lervik-Olsen, Line; Andreassen, Tor W.
|
Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations
|
The Routledge Companion to Corporate Branding; 2022
|
|
Caruelle, Delphine Sylvie Sophie; Shams, Poja; Gustafsson, Anders; Lervik-Olsen, Line
|
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
|
Marketing letters; page 163 - 169; 2022
|
|
van Riel, Allard C. R.; Andreassen, Tor W.; Lervik-Olsen, Line; Zhang, Lu; Mithas, Sunil; Heinonen, Kristina
|
A customer-centric five actor model for sustainability and service innovation
|
Journal of Business Research Volume 136; page 389 - 401; 2021
|
More publications in Cristin
