"Tallskalle" coming to the UK and US
‘It is not surprising that the US market in particular is interested in a book about the hidden power of numbers,’ says NHH professor Helge Thorbjørnsen.
Professor Helge Thorbjørnsen
- Helge.Thorbjornsen@nhh.no
- Telephone
- +47 55 95 95 35 / +47 995 81 455
- Department
- Strategy and Management
- Centre
- Digital Transformation Hub
- Office
- E359
- Expertise
- Marketing and Brand Management Behavioural economics
Bio
Helge Thorbjørnsen is Professor of Marketing at NHH.
He was previously Vice Rector for Research (2013-2018) and Dean of the Doctoral Programme (2011-2018).
Thorbjørnsen holds a Master of Science degree from NHH and received his Dr.Oecon (PhD) from NHH in 2003. He also holds a cand.mag degree in social sciences from the University of Bergen.
Thorbjørnsen is a research director at the Center for Applied Research at NHH (SNF) and a researcher at DIG (Digital Innovation for Growth).
Helge Thorbjørnsen has been involved in several business- and tech start-ups, and also serves as chairman or member of the board of several corporations and organizations.
Helge Thorbjørnsen’s research focuses on consumer psychology, behavioral economics, innovation, decision-making and brand management.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Colliander, Jonas; Dahlen, Micael; Thorbjørnsen, Helge | Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions | Journal of Advertising Research Volume 63 (1); page 17 - 29; 2023 |
| Dahlen, Micael; Thorbjørnsen, Helge; von Heideken Wågert, Petra; Hellström, Charlotta; Kerstis, Birgitta; Lindberg, Daniel; Stier, Jonas; Elvén, Maria | The comeback effect: How happy are people who have recovered from a COVID-19 infection? | International Journal of Wellbeing Volume 12 (2); page 114 - 133; 2022 |
| Martuza, Jareef Bin; Skard, Siv E. Rosendahl; Løvlie, Lavrans; Thorbjørnsen, Helge | Do honesty-nudges really work? A large-scale field experiment in an insurance context | Journal of Consumer Behaviour Volume 21 (4); page 927 - 951; 2022 |
| Dahlén, Micael; Thorbjørnsen, Helge | Individuals’ Assessments of Their Own Wellbeing, Subjective Welfare, and Good Life: Four Exploratory Studies | International Journal of Environmental Research and Public Health Volume 19 (19) (0 pages); 2022 |
Dissemination
DIG Profile: Helge Thorbjørnsen
Why are some services and technologies widely adopted, while others fail epically? DIG Professor Helge Thorbjørnsen is curious about how new digital services influence the cognition, affect and decisions of humans.
Will inspire future innovators
NHH wants to increase innovation among master students. A prestige course for up to 50 potential entrepreneurs is underway.
Service innovation included on the bottom line
The new research centre for service innovation uses companies as a laboratory, while the companies now have access to the researchers' expertise.
M&A's: How do customers react to 'forced marriages'?
Customers who have mergers pushed down their throats react with frustration, dissatisfaction and - finally - by changing suppliers. They see it as a 'forced marriage' where their freedom of choice is set aside.