Helge Thorbjørnsen


Helge Thorbjørnsen is Professor of Marketing at NHH.

He was previously Vice Rector for Research (2013-2018) and Dean of the Doctoral Programme (2011-2018).

Thorbjørnsen holds a Master of Science degree from NHH and received his Dr.Oecon (PhD) from NHH in 2003. He also holds a cand.mag degree in social sciences from the University of Bergen.

Thorbjørnsen is a research director at the Center for Applied Research at NHH (SNF) and a researcher at DIG (Digital Innovation for Growth).

Helge Thorbjørnsen has been involved in several business- and tech start-ups, and also serves as chairman or member of the board of several corporations and organizations.

Helge Thorbjørnsen’s research focuses on consumer psychology, behavioral economics, innovation, decision-making and brand management.

Download CV


Selected publications

Author(s) Title Publisher
Colliander, Jonas; Dahlen, Micael; Thorbjørnsen, Helge Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions Journal of Advertising Research Volume 63 (1); page 17 - 29; 2023
Dahlen, Micael; Thorbjørnsen, Helge; von Heideken Wågert, Petra; Hellström, Charlotta; Kerstis, Birgitta; Lindberg, Daniel; Stier, Jonas; Elvén, Maria The comeback effect: How happy are people who have recovered from a COVID-19 infection? International Journal of Wellbeing Volume 12 (2); page 114 - 133; 2022
Martuza, Jareef Bin; Skard, Siv E. Rosendahl; Løvlie, Lavrans; Thorbjørnsen, Helge Do honesty-nudges really work? A large-scale field experiment in an insurance context Journal of Consumer Behaviour Volume 21 (4); page 927 - 951; 2022
Dahlén, Micael; Thorbjørnsen, Helge Individuals’ Assessments of Their Own Wellbeing, Subjective Welfare, and Good Life: Four Exploratory Studies International Journal of Environmental Research and Public Health Volume 19 (19) (0 pages); 2022
More publications in Cristin