Marketing

Marketing

Marketing focuses on customer value.

The faculty members are involved in a variety of research networks and projects aiming at increasing our understanding of how firms can identify, create, deliver and capture value from their customers, whether they are individual customers, firms or public organizations.

The marketing faculty is involved in research on topics such as brand management, consumer psychology, service innovation, business-to-business marketing and management, social media marketing, entrepreneurship, and research methods.

 

MASTER PROGRAMME IN MARKETING AND BRAND MANAGEMENT