I study moral judgments and decisions.
When is it more OK to cheat Firm A than Firm B? When should Person X suffer more than Person Y? Who deserves more of our support? These are some of the questions I wake up to. And I mostly use experiments to try to answer them.
I went to college in Japan, and then completed a double MSc. in Strategic Marketing Intelligence across Norway and the Netherlands. Now I’m working towards a Ph.D. in Consumer Behavior, with the dissertation Essays on Moral Decisions.