Selected publications
Author(s) |
Title |
Publisher |
Le, Nhat Quang; Supphellen, Magne
|
Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions |
Advances in Consumer Research Volume 49; page 414 - 415; 2021
|
Ruge, Christian O.; Le, Nhat Quang; Supphellen, Magne
|
When and Why Employees of Non-Profits Promote their Organizations:Determinants of Staff-Word-of-Mouth (SWOM)
|
International Journal of Nonprofit & Voluntary Sector Marketing (9 pages); 2020
|
Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P.
|
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
|
Marketing letters (12 pages); 2020
|
Magelssen, Morten; Le, Nhat Quang; Supphellen, Magne
|
Secularity, abortion, assisted dying and the future of conscientious objection: modelling the relationship between attitudes
|
BMC Medical Ethics Volume 20; 2019
|
More publications in Cristin