Nhat Quang Le

PhD Candidate Nhat Quang Le

E-mail
Nhat.Le@nhh.no
Telephone
+47 55 95 93 01
Department
Strategy and Management
Expertise
Marketing and Brand Management

BIO

Nhat Quang Le is currently a Research Scholar (Ph.D. student) in Marketing at Department of Strategy and Management, Norwegian School of Economics, Norway. Nhat obtained a Bachelor degree with distinction in external economics from Foreign Trade University, Vietnam in 2010. He achieved a double M.Sc. degree in Marketing from BI Norwegian School of Economics (Norway) and University of Groningen (the Netherlands) in 2013. He graduated cumlaude with a Research M.Sc. degree in Marketing also from University of Groningen in 2014.

Nhat’s general research interest lies in the fields of consumer behavior and choice modelling. Although he is particularly interested in applying state-of-art econometric techniques to quantify customers’ activities, he is also curious about the psychological mechanisms underlying the marketing phenomena. His first doctoral project aims to measure the effects of marketing communication on contractual and non-contractual relationships, whereas in the second project, the focus is to explore the psychological mechanisms that explain why people are (not) influenced by social information conveyed by common communication channels.

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Selected publications

Author(s) Title Publisher
Le, Nhat Quang; Supphellen, Magne Determinants of repurchase intentions of real estate agent services: Direct and indirect effects of perceived ethicality Journal of Retailing and Consumer Services Volume 35 (March); page 84 - 90; 2017
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