Nhat Quang Le is a Postdoc (Assistant Professor) of Marketing and Innovation at the Digital Transformation Hub and the Department of Strategy and Management at the Norwegian School of Economics (NHH). Nhat achieved a double M.Sc. degree in Marketing from BI Norwegian School of Economics (Norway) and University of Groningen (the Netherlands) in 2013. He graduated cumlaude with a Research M.Sc. degree in Marketing also from University of Groningen in 2014. He obtained his PhD in Marketing from NHH in 2019.
Nhat’s general research interest lies in the fields of marketing analytics and customer psychology. He is familiar with advanced consumer choice and structural equation modeling. He works with both observational and survey/experiment-based data sets to explain consumer responses and how different marketing mix instruments such as direct marketing, advertising, or publicity, would affect their marketing responsiveness and customer lifetime value. Working at the HUB at NHH, Nhat is also interested in the applications of recent advances in machine learning and artificial intelligence to business innovation.
|Ruge, Christian O.; Le, Nhat Quang; Supphellen, Magne||When and Why Employees of Non-Profits Promote their Organizations:Determinants of Staff-Word-of-Mouth (SWOM)||International Journal of Nonprofit & Voluntary Sector Marketing (9 pages); 2020|
|Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P.||Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus||Marketing letters (12 pages); 2020|
|Magelssen, Morten; Le, Nhat Quang; Supphellen, Magne||Secularity, abortion, assisted dying and the future of conscientious objection: modelling the relationship between attitudes||BMC Medical Ethics Volume 20; 2019|
|Le, Nhat Quang; Supphellen, Magne||Determinants of repurchase intentions of real estate agent services: Direct and indirect effects of perceived ethicality||Journal of Retailing and Consumer Services Volume 35 (March); page 84 - 90; 2017|