Associate Professor Nhat Quang Le

E-mail: Nhat.Le@nhh.no
Telephone: +47 55 95 93 01
Department: Strategy and Management
Centre: Digital Transformation Hub
Expertise: Marketing Effectiveness Social Influence Customer Analytics Consumer Choice Modeling Structural Equation Modeling

Biography and CV Selected publications

Selected publications

Author(s)	Title	Publisher
Le, Nhat Quang; Supphellen, Magne	Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions	Advances in Consumer Research Volume 49; page 414 - 415; 2021
Ruge, Christian O.; Le, Nhat Quang; Supphellen, Magne	When and Why Employees of Non-Profits Promote their Organizations:Determinants of Staff-Word-of-Mouth (SWOM)	International Journal of Nonprofit & Voluntary Sector Marketing (9 pages); 2020
Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P.	Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus	Marketing letters (12 pages); 2020
Magelssen, Morten; Le, Nhat Quang; Supphellen, Magne	Secularity, abortion, assisted dying and the future of conscientious objection: modelling the relationship between attitudes	BMC Medical Ethics Volume 20; 2019