Courses in Marketing and Brand Management major

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Courses in Marketing and Brand Management major

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.

Please note: all students are required to have at least 2.5 ECTS from the courses designated "Ethics".

MBM - Major in Marketing and Brand Management

Empirical methods - minimum one

Code Name Stp Semester
MBM400A MBM400AResearch for Brand Decisions 7.5 Spring
STR402A STR402AMethodology for Master Thesis 7.5 Autumn Spring

Minimum one

Code Name Stp Semester
MBM401B MBM401BConsumer Behaviour 7.5 Autumn
MBM402B MBM402BBrand Management 7.5 Autumn

Electives - major in MBM

Code Name Stp Semester
MBM424 MBM424Market Communication Effectiveness 7.5 Spring
BAN402 BAN402Decision Modelling in Business 7.5 Autumn
BAN404 BAN404Statistical Learning 7.5 Spring
MBM428 MBM428Product Development and Design 7.5 Spring
MBM431 MBM431Commercialization of Innovations 7.5 Autumn
MBM432 MBM432Sustainable marketing 7.5 Spring
MBM433 MBM433Customer Analytics in a Digital World 7.5 Spring
NBD409 NBD409Value-creation by Design (not offered) 7.5 Spring
NBD413 NBD413Technology Adoption and Consumer Psychology 7.5 Spring
BAN401 BAN401Applied Programming and Data Analysis for Business 7.5 Autumn
BAN420 BAN420Introduction to R (Expired) 2.5 Autumn
BUS446 BUS446Sustainable Business Models 7.5 Autumn Spring
ECN402 ECN402Econometrics 7.5 Autumn Spring
STR404 STR404Strategic Analysis 7.5 Autumn
STR421 STR421Competitive Strategy 7.5 Spring
ECN421 ECN421Behavioral Economics 7.5 Autumn Spring
ETI450 ETI450Corporate Social Responsibility 7.5 Spring
MBM435 MBM435International Marketing 7.5 Autumn
MBM436 MBM436Strategic Marketing Analytics for Digital Businesses 7.5 Spring

Master's Thesis

Code Name Stp Semester
MBMTHE MBMTHEIndependent Work/Thesis MBM 30 Autumn Spring