Courses in Marketing and Brand Management major

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.

Please note: All students starting in the autumn of 2024 and later are required to take at least 7,5 ECTS credits from the courses designated "Etikk, samfunnsansvar og bærekraft" (ERS).

MBM - Major in Marketing and Brand Management


Code Name Stp Semester
BAN401 BAN401Applied Programming and Data Analysis for Business 7.5 Autumn
BAN402 BAN402Decision Modelling in Business 7.5 Autumn
BAN404 BAN404Statistical Learning 7.5 Spring
BUS446 BUS446Sustainable Business Models 7.5 Autumn Spring
ECN402 ECN402Econometrics 7.5 Autumn Spring
ECN421 ECN421Behavioral Economics 7.5 Autumn Spring
ETI450 ETI450Corporate Social Responsibility 7.5 Spring
MBM424 MBM424Market Communication Effectiveness 7.5 Spring
MBM428 MBM428Product Development and Design 7.5 Spring
MBM431 MBM431Commercialization of Innovations 7.5 Autumn
MBM432 MBM432Sustainable marketing 7.5 Spring
MBM435 MBM435International Marketing 7.5 Autumn
MBM436 MBM436Strategic Marketing Analytics for Digital Businesses 7.5 Spring
NBD406 NBD406Strategic Entrepreneurship 7.5 Autumn
NBD413 NBD413Technology Adoption and Consumer Psychology 7.5 Spring
STR404 STR404Strategic Analysis 7.5 Autumn
STR421 STR421Competitive Strategy 7.5 Spring

Minimum one

Code Name Stp Semester
MBM402B MBM402BBrand Management 7.5 Autumn
MBM433 MBM433Customer Analytics in a Digital World 7.5 Spring

Empirical methods - minimum one

Code Name Stp Semester
MBM400A MBM400AResearch for Brand Decisions 7.5 Spring
MBM437 MBM437Introduction to Data Science for Marketing 7.5 Autumn


Code Name Stp Semester
MBM401B MBM401BConsumer Behaviour 7.5 Autumn

Master's Thesis

Code Name Stp Semester
MBMTHE MBMTHEIndependent Work/Thesis MBM 30 Autumn Spring