Sustainable marketing

MBM432 Sustainable marketing

Autumn 2021

  • Topics

    Main topics are:

    • Core ideas and principles of sustainable marketing
    • Outcomes and effects of sustainable marketing and measurement of outcomes and effects
    • Antecedents of sustainable marketing, meaning how can companies stimulate and implement sustainable marketing

    The first half of the course focuses on sustainable marketing in business-to-consumer markets, while the second half of the course focuses on sustainable marketing in business-to-business markets.

  • Learning outcome

    Knowledge - the candidate

    • demonstrates knowledge and understanding of central themes, theories and methodologies within the area of sustainable marketing
    • demonstrates familiarity with current research relevant for understanding sustainable marketing
    • has an academic basis that prepares for future studies of sustainable marketing
    • has a critical and reflective understanding of the predictive power of theories and models introduced in the course

    Skills - the candidate

    • is able to write course papers, participate in group work, and make presentations
    • is able to work independently with practical problems and challenges based on theories, models and methods presented in the course
    • is able to give advice to companies as to how they can contribute to sustainable marketing

    General competence - the candidate

    • is able to exchange views and experiences with others with background in sustainable marketing and thereby contribute to the development of good practices
    • understands sustainable marketing and how such marketing differs from traditional marketing
    • can plan and execute a variety of tasks and projects related to sustainable marketing in line with ethical guidelines and requirements

  • Teaching

    The course is organized digitally as a flipped classroom where students read the course literature assigned to each session and complementary material prepared by the instructor. We will offer a digital opening lecture. Thereafter, class time is used to work on group projects. Each student group will apply theories and models in their project work. The course responsible will in each session have a discussion with each group and supervise all groups digitally while they are working on the course paper.

    Groups will write two course papers during the course. One paper on sustainable marketing in business-to-consumer markets and one paper on sustainable marketing in business-to-business markets.

    The groups will receive written feedback on both papers, and they will have the opportunity to revise the papers based on the feedback before submitting the final version of the course papers.

  • Credit reduction due to overlap

    No overlapping with other courses.

  • Requirements for course approval

    Course approval requires active participation during the group work task (3-6 participants - exceptions can be made) and from the group-based presentation of the two course papers.

    The grading scale for course approval is approved - not approved.

  • Assessment

    Two written group-based course papers: ·      

    Course paper on sustainable marketing in business-to-consumer markets: 50 % of final grade·      

    Course paper on sustainable marketing in business-to-business markets: 50 % of final grade


    The students will receive information about group-based course papers at the beginning of the semester.

  • Grading Scale


  • Literature

    A complete list of readings (articles) will be available in due time prior to the course.


ECTS Credits
Teaching language

Spring. Offered spring 2021.

Course responsible

Professor Herbjørn Nysveen, Department of Strategy and Management.

Professor Sven A. Haugland, Department of Strategy and Management.