MBM428 Product Development and Design
Examples of topics are Product development processes, Success factors for product development teams, Product platforms and -modules, Management of product development processes, Visual design (Product form and aesthetics), Open innovation and co-creation, Customer involvement, Brand extensions, Green innovation and design.
The course also has a particular focus on product development as part of a business model innovation logic.
Knowledge - the candidate
- has advanced knowledge of theoretical perspectives relevant for the course (please see topics)
- understands and can apply the relevant theories for the course (please see topics)
- demonstrates a critical and reflective understanding of the relevant theories (please see topics)
Skills - the candidate
- is able to write a course paper
- can competently work in groups
- is able to confidently make oral presentations
General competence - the candidate
- is able to apply product development theories for managerial purposes (course paper)
- can plan and manage product development projects in an organization
- can discuss product development issues with other professional product developers
Lectures: Only a few traditional lectures will be held.
Canvas lectures: Most of the course will be Canvas lectures. A typical Canvas lecture means that the students read a few articles on a topic. In addition, full text lecture notes will be available to clarify and explain the main topics in the articles. Also, relevant videos and/or links to websites will be available for the students to illustrate and complement the articles and lecture notes.
Course paper: You will be working on the course paper - guided by the course responsible - throughout the course. The course paper will be supervised and the groups will get feed-back three times on the course paper during the course.
Presentation for expert panel: At the end of the course each of the groups should present their course paper. An external expert will participate and give feed-back to the presentation of each of the groups.
The course starts with a plenary lecture to give an overview of the course and how we will work. Groups will be formed in lecture 1 and 2. A "social" session to form the groups will be held in lecture 2. A lot of the work in the course will be done in the groups.
As can be seen, this course has a somewhat alternative pedagogical approach. It has a focus on guidance and supervision of students work rather than traditional lecturing.
Requirements for course approval
Oral presentation (in groups of 4-6) of course paper (Approved / Not approved)
Course paper (in groups of 4-6): 100%
Spring 2019: Students who wish to retake the course may submit a new term paper individually (100% of the grade) spring 2019, but the term paper submitted has to be different from previous submission in order to avoid plagiarism. The course approval from an earlier semester will still be valid.
Grading scale A - F.
A complete list of readings (articles) will be available in due time prior to the course.
- ECTS Credits
- Teaching language
Spring. Offered spring 2019.
Professor Herbjørn Nysveen, Department of Strategy and Management.