Product Development and Design

MBM428 Product Development and Design

  • Topics


    Examples of topics are Product development processes, Success factors for product development teams, Product platforms and -modules, Management of product development processes, Visual design (Product form and aesthetics), Open innovation and co-creation, Brand extensions, Green innovation and design.

    The course also has a particular focus on product development as part of a business model innovation logic.

  • Learning outcome

    Learning outcome

    Knowledge - the candidate

    • has advanced knowledge of theoretical perspectives relevant for the course (please see topics)
    • understands and can apply the relevant theories for the course (please see topics
    • demonstrates a critical and reflective understanding of the relevant theories (please see topics)

    Skills - the candidate

    • is able to writing course paper
    • can competently work in groups
    • is able to confidently make oral presentations

    General competence - the candidate

    • is able to apply product development theories for managerial purposes (course paper)
    • can plan and manage product development projects in an organization
    • can discuss product development issues with other professional product developers

  • Teaching


    Lectures: Only a few traditional lectures will be held.

    Canvas lectures: Most of the course will be Canvas lectures. A typical Canvas lecture means that the students read a few articles on a topic. In addition, full text lecture notes will be available to clarify and explain the main topics in the articles. Also, relevant videos and/or links to websites will be available for the students to illustrate and complement the articles and lecture notes.

    Course paper: You will be working on the course paper - guided by the course responsible - throughout the course. The course paper will be supervised and the groups will get feed-back three times on the course paper during the course.

    Presentation for expert panel: At the end of the course each of the groups should present their course paper. An external expert will participate and give feed-back to the presentation of each of the groups. 

    The course starts with a plenary lecture to give an overview of the course and how we will work. Groups will be formed in lecture 1 and 2. A "social" session to form the groups will be held in lecture 2. A lot of the work in the course will be done in the groups. 

    As can be seen, this course has a somewhat alternative pedagogical approach. It has a focus on guidance and supervision of students work rather than traditional lecturing.

  • Required prerequisites

    Required prerequisites


  • Requirements for course approval

    Requirements for course approval

    Oral presentation (in groups of 4-6) of course paper (Approved / Not approved)

  • Assessment


    Course paper: 50 %

    Written School exam (3 hours): 50%

  • Grading Scale

    Grading Scale

    Grading scale A - F.

  • Computer tools

    Computer tools


  • Semester



  • Literature


    A complete list of readings (articles) will be available in due time prior to the course.


ECTS Credits
Teaching language

Course responsible

Professor Herbjørn Nysveen, Department of Strategy and Management.