Product Development and Design

MBM428 Product Development and Design

Autumn 2024

  • Topics

    Examples of topics are Product development processes, Success factors for product development teams, Product platforms and -modules, Management of product development processes, Visual design (Product form and aesthetics), Open innovation, Customer involvement, Green innovation and design.

    The course also has a particular focus on product development as part of a business model innovation logic.

  • Learning outcome

    Upon course completion, the candidate can:


    • Explain theoretical perspectives relevant for product development
    • Discuss and apply theories relevant for product development
    • Demonstrates a critical and reflective understanding of product development theories


    • Write a course paper based on product development theories and relate to a product development process.
    • Competently work with product development topics and theories in groups.
    • Make a presentation of (parts of) the product development course paper

    General competence

    • Apply product development theories for managerial purposes.
    • Plan and manage product development projects.
    • Discuss product development issues with other product developers.

  • Teaching

    Lectures: The opening lecture will be physical in an auditorium. Thereafter, student groups will be supervised physically (in group rooms). You work in a group in this course (same group throughout the course). Group size should be between 4 - 6 students (exceptions can be made). Please note that student groups will be supervised physically only (group rooms at NHH).

    Flipped classroom: The course is organized as a flipped classroom. I expect students to prepare for each of the group sessions (lectures) on the specified curriculum. This means that the students read a few articles on a topic. In addition, full text lecture notes will be available to clarify and explain the main topics in the articles.

    Course paper: You will be working on the course paper (in group) - guided by the course responsible - throughout the course. The course responsible will meet with each of the groups once a week to supervise the course paper. Also, the groups will get written feed-back three times on the course paper during the course. The course paper should be written in English.

  • Required prerequisites


  • Compulsory Activity

    Presentation of course paper (Approved / Not approved)

  • Assessment

    Course paper (in Groups): 100% Group size between 4 - 6 students (exceptions can be made).

  • Grading Scale

    Grading scale A - F.

  • Computer tools


  • Literature

    A complete list of readings (articles) will be available in due time prior to the course.


ECTS Credits
Teaching language

Spring. Will be offered spring 2024.

Course responsible

Professor Herbjørn Nysveen, Department of Strategy and Management.