Courses in Marketing and Brand Management major before autumn 2021

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Courses in Marketing and Brand Management major before autumn 2021

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management.

Please note: all students are required to have at least 2.5 ECTS from the courses designated "Ethics".

MBM - Major in Marketing and Brand Management

Empirical methods - minimum one

Code Name Stp Semester
MBM400A MBM400AResearch for Brand Decisions 7.5 Autumn Spring
STR402A STR402AMethodology for Master Thesis 7.5 Autumn Spring
STR405 STR405Methodology for Master Thesis (expired - replaced by STR402A) 7.5

Minimum one

Code Name Stp Semester
MBM401B MBM401BConsumer Behaviour 7.5 Autumn
MBM402B MBM402BBrand Management 7.5 Autumn

Electives - 30stp

Code Name Stp Semester
BAN401 BAN401Applied Programming and Data Analysis for Business 7.5 Autumn
BAN420 BAN420Introduction to R 2.5 Autumn
BUS446 BUS446Sustainable Business Models 7.5 Autumn Spring
BUS449 BUS449Multivariate Analysis for Business Economics (expired) 7.5
BUS455 BUS455Applied Programming and Data Analysis for Business (Expired, eplaced by BAN401) 7.5
ECN402 ECN402Econometrics 7.5 Autumn Spring
ECN421 ECN421Behavioral Economics 7.5 Autumn Spring
ETI450 ETI450Corporate Social Responsibility 7.5 Spring
INB423 INB423International Marketing 7.5 Autumn
MBM420 MBM420Brand Strategy (expired) 7.5
MBM421 MBM421Managing Corporate Reputation (expired) 7.5
MBM422 MBM422The Collaborative Economy (expired, replaced by NBD411) 7.5
MBM424 MBM424Market Communication Effectiveness 7.5 Spring
MBM427 MBM427Distribution Channels and B2B Marketing (expired) 7.5
MBM428 MBM428Product Development and Design 7.5 Spring
MBM429 MBM429Value-Creation through Service (expired, replaced by NBD409) 7.5
MBM430 MBM430Global Business Venturing (not offered) 7.5
MBM431 MBM431Commercialization of Innovations 7.5 Autumn
MBM432 MBM432Sustainable Marketing 7.5 Spring
MBM433 MBM433Customer Analytics in a Digital World 7.5 Spring
NBD406 NBD406Innovation and Strategic Entrepreneurship 7.5 Autumn
NBD409 NBD409Value-creation by Design 7.5 Spring
NBD410 NBD410Corporate Entrepreneurship in the Digital Age (expired) 7.5
NBD411 NBD411The Collaborative Economy (expired) 7.5
NBD413 NBD413Technology Adoption and Consumer Psychology 7.5 Spring
STR404 STR404Strategic Analysis 7.5 Autumn
STR421 STR421Competitive Strategy 7.5 Spring
STR444 STR444Innovation Management and Entrepreneurship (expired) 7.5
STR448 STR448Economic Organisation and Theory of the firm (expired) 7.5
STR454 STR454Corporate Entrepreneurship in the Digital Age (expired, replaced by NBD410) 7.5

Master's Thesis

Code Name Stp Semester
MBMTHE MBMTHEIndependent Work/Thesis MBM 30 Autumn Spring