Courses in Marketing and Brand Management major autumn 2023

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.

Please note: all students are required to have at least 2.5 ECTS from the courses designated "Ethics".

Marketing and Brand Management

MBM - Major in Marketing and Brand Management

Mandatory

Code	Name	Stp	Semester
MBM401B	MBM401BConsumer Behaviour	7.5	Autumn

Minimum one

Code	Name	Stp	Semester
MBM402B	MBM402BBrand Management	7.5	Autumn
MBM433	MBM433Customer Analytics in a Digital World	7.5	Spring

Empirical methods - minimum one

Code	Name	Stp	Semester
MBM400A	MBM400AResearch for Brand Decisions	7.5	Spring
MBM437	MBM437Introduction to Data Science for Marketing	7.5	Autumn

Electives

Code	Name	Stp	Semester
BAN401	BAN401Applied Programming and Data Analysis for Business	7.5	Autumn
BAN402	BAN402Decision Modelling in Business	7.5	Autumn
BAN404	BAN404Predictive Analytics with R	7.5	Spring
BAN420	BAN420Introduction to R (Expired)	2.5	Autumn
BUS446	BUS446Sustainable Business Models	7.5	Autumn Spring
ECN402	ECN402Econometrics	7.5	Autumn Spring
ECN421	ECN421Behavioral Economics	7.5	Autumn
ETI450	ETI450Corporate Social Responsibility	7.5	Spring
MBM424	MBM424Market Communication Effectiveness	7.5	Spring
MBM428	MBM428Product Development and Design	7.5	Spring
MBM431	MBM431Commercialization of Innovations	7.5	Autumn
MBM432	MBM432Sustainable marketing	7.5	Spring
MBM435	MBM435International Marketing	7.5	Autumn
MBM436	MBM436Strategic Marketing Analytics for Digital Businesses	7.5	Spring
NBD406	NBD406Strategic Entrepreneurship	7.5	Autumn
NBD409	NBD409Value-creation by Design (not offered)	7.5	Spring
NBD413	NBD413Technology Adoption and Consumer Psychology	7.5	Spring
STR404	STR404Strategic Analysis	7.5	Autumn
STR421	STR421Competitive Strategy	7.5	Spring

Master's Thesis

Code	Name	Stp	Semester
MBMTHE	MBMTHEIndependent Work/Thesis MBM	30	Autumn Spring