Courses in Marketing and Brand Management major autumn 2023
Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.
Please note: all students are required to have at least 2.5 ECTS from the courses designated "Ethics".
MBM - Major in Marketing and Brand Management
|MBM433||MBM433Customer Analytics in a Digital World||7.5||Spring|
Empirical methods - minimum one
|MBM400A||MBM400AResearch for Brand Decisions||7.5||Spring|
|MBM437||MBM437Introduction to Data Science for Marketing||7.5||Autumn|
|MBMTHE||MBMTHEIndependent Work/Thesis MBM||30||Autumn Spring|