Courses in Marketing and Brand Management major autumn 2023

Jump to content

Courses in Marketing and Brand Management major autumn 2023

Select courses equivalent to 45 ECTS according to the plan below for a major in Marketing and Brand Management. Together with your master thesis (30ECTS), this constitutes your major.

Select your starting year/semester

MBM - Major in Marketing and Brand Management

Mandatory

Code Name Stp Semester
MBM401B MBM401B Consumer Behaviour 7,5 Autumn

Empirical methods - minimum one

Code Name Stp Semester
MBM400A MBM400A Research for Business Decisions 7,5 Autumn
MBM437 MBM437 Introduction to Data Science for Marketing 7,5 Autumn

Minimum one

Code Name Stp Semester
MBM402B MBM402B Brand Management 7,5 Spring
MBM433 MBM433 Customer Analytics in a Digital World 7,5 Spring

Electives

Code Name Stp Semester
BAN401 BAN401 Applied Programming and Data Analysis for Business 7,5 Autumn
BAN402 BAN402 Decision Modelling in Business 7,5 Autumn
BAN404 BAN404 Statistical Learning 7,5 Spring
BAN420 BAN420 Introduction to R (Expired) 2,5
BUS446 BUS446 Sustainable Business Models 7,5 Autumn Spring
ECN402 ECN402 Econometrics 7,5 Autumn Spring
ECN421 ECN421 Behavioral Economics 7,5 Autumn Spring
ETI450 ETI450 Corporate Social Responsibility 7,5
MBM424 MBM424 Market Communication Effectiveness 7,5
MBM428 MBM428 Product Development and Design 7,5 Spring
MBM431 MBM431 Commercialization of Innovations 7,5 Autumn
MBM432 MBM432 Sustainable marketing 7,5 Spring
MBM435 MBM435 International Marketing 7,5 Autumn
MBM436 MBM436 Strategic Marketing Analytics for Digital Businesses 7,5
NBD406 NBD406 Strategic Entrepreneurship 7,5 Autumn
NBD409 NBD409 Value-creation by Design (not offered) 7,5
NBD413 NBD413 Technology Adoption and Consumer Psychology 7,5
STR404 STR404 Strategic Analysis 7,5 Autumn
STR421 STR421 Competitive Strategy 7,5 Spring

Master's Thesis

Code Name Stp Semester
MBMTHE MBMTHE Independent Work/Thesis MBM 30,0