FOOD is a joint five-year research collaboration between NHH and NorgesGruppen to generate research and new knowledge on the grocery markets, particularly on empirical issues related to market structure, competition and productivity.
In Denmark, Aldi is selling out to Norwegian Rema 1000 after losing millions and millions in the Danish grocery market over several decades. In the UK, Aldi has never done better with market share growth and increased profitability. The big difference is not entirely obvious.
German Aldi has never made money in Denmark. Amazingly Rema 1000 has made money from day one, since Odd Reitan opened the first Danish store in 1994. The success of Rema is one of the reasons why Aldi has sold most of its Danish stores to the Norwegians.
While ICA is losing market share, it seems that arch-competitor, Axfood, is gaining market share.
“Since late summer, the difficult economic situation has become obvious to all of us and higher costs greatly affect the behaviour of our customers who prioritize low price and increase the proportion of low-price products when shopping,” says Per Strömberg about the results in ICA for the third quarter.
