Professor Siv Skard appointed to Climate Council 2026
The Norwegian Climate Foundation is now bringing together some of Norway’s leading experts on climate, nature, energy, and economics in the Climate Council 2026.
Professor Siv Skard
- Siv.Skard@nhh.no
- Telephone
- 55959704
- Department
- Strategy and Management
- Office
- E359
- Expertise
- Marketing and Brand Management Consumer Behavior Behavioral Economics Sustainable Business
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Sjåstad, Hallgeir; Skard, Siv E. Rosendahl; Thorbjørnsen, Helge; Norman, Elisabeth | Self-Serving Optimism in Well-Being Prediction: People Believe in a Bright Future for Themselves and Their Friends, but Not for Their Enemies | European Journal of Social Psychology (0 pages); 2025 |
| Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl | Resource accounting for a circular economy: evidence from a digitalised waste management system | Accounting Forum (30 pages); 2023 |
| Skard, Siv E. Rosendahl; Nysveen, Herbjørn; Pedersen, Per Egil | Adoption of ambient-assisted living: the relevance of practices, ecosystems and temporality | Information Technology and People (22 pages); 2023 |
| Martuza, Jareef Bin; Skard, Siv E. Rosendahl; Løvlie, Lavrans; Thorbjørnsen, Helge | Do honesty-nudges really work? A large-scale field experiment in an insurance context | Journal of Consumer Behaviour Volume 21 (4); page 927 - 951; 2022 |
Dissemination
Research trio received Research Dissemination Award 2023
This 2023 Award for Excellent Knowledge Dissemination goes to the core team at the Centre for Sustainable Business: Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv R. Skard.
How consumers perceive sustainable products
They tend to see green heavy-duty cleaners as ineffective, but love green gentle products such as body lotions, write Sveinung Jørgensen, Lars Jacob Tynes Pedersen and Siv Skard in LSE Business Review.
New research project on experimentation for plastic reduction
How can retail companies contribute to reduce plastic consumption? NHH researchers will find answers.