Ideas and scaling
“Scale” is probably a term you’ve heard before—a buzzword amongst Silicon Valley entrepreneurs and tech start-up circles. But at its core, “to scale” simply means to achieve a desired outcome when you move from a small group—of customers, students, or citizens—to a much larger one. And it’s not just for start-ups. Scaling ideas underpins all social and technological progress, since, as List says, “the innovations that change the world are those that reach the largest number of people.”
In his new book The Voltage Effect How to Make Good Ideas Great and Great Ideas Scale, List reveals why some ideas take off (or scale) and why others fall flat using a mix of original research and real-world anecdotes from working with companies like Uber, Lyft, and Tinder. His ideas are brought to life in this engaging presentation with actionable, science-backed take-aways for leaders, teams, and organizations in all sectors looking to take their ideas to the next level.
Note: Students do not need to register for the event.
REGISTRATION NHH ALUMNI
The lecture will also be held at Telenor in Oslo 19 May, and NHH alumni are welcome to join. Please register below.
Venue: Auditorum Voice, Telenor Expo-FBU, Building E, Snarøyveien 30, 1360 Fornebu.
- 08:30 Breakfast
- 09:00 Lecture
- 09:45 Q/A
Registration for the Oslo event
Read more on NHH Bulletin (in Norwegian)