The core courses in the INB major provides you with knowledge about the global environment and how multinational firms create business opportunities and meet threats and challenges in the global marketplace. The electives add opportunities to specialise in various directions and/or to secure a broader set of skills and insights of relevance for internationally oriented firms and organisations.
Global firms transcend national boundaries in the labour market as well as in product and factor markets.
Global firms hire from an international pool of talents and must meet the challenge of managing a nationally and culturally diverse work force.
Global firms also source their input from suppliers around the globe and must deal with the cultural, logistic and institutional challenges involved in managing a global supply chain.
The INB major provides you with insights into and understandings of all of these issues that are core areas for managers in global firms.
Understanding the global business environment is equally important. International organisations such as the WTO, and global and regional trade and integration agreements, such as the EU, shape the global market place and the business models and strategies of internationally oriented firms. Furthermore, international financial markets play a key role for such firms. The INB profile gives you thorough insights into and understanding of the global business environment facing any firm or organisation operating internationally.
To an increasing extent, firms are held responsible for their policies toward employees, the environment and consumers across national boundaries. Managers in global firms need to know how to identify and deal with the challenges, and to ensure that the firm as well as its complete supply chain acts responsibly and in accordance with high international standards.
The INB major gives you a solid foundation for responsible leadership in an international context.