Main elements of the program are as follows:

• Key-note lectures (academic, TBA)
• Key-note lectures (leading businesspeople, TBA)
• Presentation of academic papers (parallel sessions). Deadline for submitting: April 1st.
• New best paper award (best conference paper)
• Session on the writing and publication process: The tricks of the trade & the pain of rejection
• Session on teaching marketing
  • presentations of introductory courses in marketing at Norwegian business schools: How is sustainability included (if at all)?
  • How to deal with open AI services (e.g. https://chat.openai.com/)
  • The use of marketing simulators
• Session for PhD candidates: Thesis ideas & proposals
• Job sessions for PhD candidates with info on upcoming job opportunities in Norway
• Conference dinner at a down-town venue Thursday evening

The website will be updated on a regular basis.

Johan Arndt Conference Webpage

Register for the conference in Eventbrite

Reserve room at Thon Hotel Orion

• Call for papers

  Call for papers

  Call for extended abstracts

  We welcome extended abstracts of all types (conceptual, empirical, theoretical/mathematical, bibliometric, etc.) on any topic of marketing, including marketing education.

  Formal requirements:

  Maximum 2000 words, excluding references. Times New Roman, font 12, line spacing 1.0. Tables and figures should be integrated in the text. Reference style: APA.

  Extended abstracts are submitted to: leif.hem@nhh.no

  Deadline: April 1st.

Organizers