Main elements of the program are as follows:
- Key-note lectures (academic, TBA)
- Key-note lectures (leading businesspeople, TBA)
- Presentation of academic papers (parallel sessions). Deadline for submitting: April 1st.
- New best paper award (best conference paper)
- Session on the writing and publication process: The tricks of the trade & the pain of rejection
- Session on teaching marketing
- presentations of introductory courses in marketing at Norwegian business schools: How is sustainability included (if at all)?
- How to deal with open AI services (e.g. https://chat.openai.com/)
- The use of marketing simulators
- Session for PhD candidates: Thesis ideas & proposals
- Job sessions for PhD candidates with info on upcoming job opportunities in Norway
- Conference dinner at a down-town venue Thursday evening
The website will be updated on a regular basis.