Sustainability: The role of marketing

Main elements of the program are as follows:

  • Key-note lectures (academic, TBA)
  • Key-note lectures (leading businesspeople, TBA)
  • Presentation of academic papers (parallel sessions). Deadline for submitting: April 1st.
  • New best paper award (best conference paper)
  • Session on the writing and publication process: The tricks of the trade & the pain of rejection
  • Session on teaching marketing
    • presentations of introductory courses in marketing at Norwegian business schools: How is sustainability included (if at all)?
    • How to deal with open AI services (e.g. https://chat.openai.com/)
    • The use of marketing simulators
  • Session for PhD candidates: Thesis ideas & proposals
  • Job sessions for PhD candidates with info on upcoming job opportunities in Norway
  • Conference dinner at a down-town venue Thursday evening

The website will be updated on a regular basis.