Sustainability: The role of marketing


Download overview of parallel sessions and abstracts

Thursday 4th of May

1130-1200        Registration, coffee, NHH

1200-1210        Welcome. Leif E. Hem, NHH

1210-1300        “Sustainability: The role of marketing”, Professor Micael Dahlén, SSE

1300-1400        Lunch

1400-14:45       “Effective communication of sustainability”, Petter Gulli, 12 YEARS.

1445-1515        Panel discussion

1515-1545        Coffee break

1545-1715        Parallel session 1, 2, and 3 (25 min./paper)

1715-1800        Opportunities after the PhD, Haugland & Le

1930-               Conference dinner at Kranen, Bergen.
Announcement of best paper awards.

Friday 5th of May

0930-1000        (Strong) Coffee

1000-1115        Parallel session 4, 5, and 6 (25 min./paper)

1115-1130        Coffee break

1130-1200        “Sustainability in branding of Norwegian exports”. Anne Marie Brady, Innovation Norway and Magne Supphellen, NHH.

1200-                Lunch, brownbag (stay or bring along).

Johan Arndt Conference Webpage