ENGAGE.EU Free webinar: Generative AI Approaches Across ENGAGE.EU Universities
This webinar features a 30-minute lecture followed by a 30-minute Q&A session.
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A recent survey across ENGAGE universities shows that while several institutions have already developed guidelines for the use of generative AI in research and teaching, many are still in the process of exploring or drafting their approaches. The session will present detailed findings from this survey.
Overall, the results highlight a growing awareness and proactive stance among ENGAGE universities toward generative AI. While implementation varies across institutions, the collective direction points toward a more structured, inclusive, and ethically grounded integration of AI technologies.
The webinar will also explore what ENGAGE universities can learn from each other and how they can collaborate to promote the responsible and strategic use of generative AI in academic contexts.
ABOUT THE PRESENTER: Dr. Anu Helkkula
Dr. Anu Helkkula is a Senior Research Specialist in Research Ethics at the Hanken School of Economics, CERS – Centre for Relationship Marketing and Service Management, in Helsinki, Finland. She currently serves as a member of the Finnish National Board on Research Integrity (TENK) for the 2025–2027 term.
In her research on generative AI, Dr. Helkkula focuses on user experience and has been an invited speaker both in Finland and internationally on the responsible use of generative AI in research. Her work has been published in numerous academic journals and edited volumes.
For a recent contribution on user experience and generative AI, see:
Helkkula, A. (2025). “Human–AI Resource Relations in Value Cocreation in Service Ecosystems.” Journal of Service Management, 36(2).