The Nordic Media Programme (NMP) is a six-month leadership development programme designed for senior media managers navigating organisational change in a rapidly shifting industry.

The programme combines expert lectures with peer learning, strategic frameworks, structured reflection, and inspiring company visits. Participants work on concrete challenges from their own organisations using formats drawn from design thinking, leadership consulting, and participatory strategy. Sessions are facilitated by academics and coaches with expertise in strategy, change management, and media leadership. NMP is open to both editorial and business-side leaders from across the Nordic media sector.

By completing NMP, participants will:

• Understand shifts in consumer behaviour and how news organisations can better serve audiences
• Assess AI as a transformative technology, identify emerging opportunities and risks, and build leadership capabilities for navigating technological change
• Develop skills in co-creating solutions to real organisational challenges in peer settings, supported by expert facilitation
• Strengthen their capacity to lead change and engage others in strategy processes
• Develop personal leadership clarity through structured reflection and feedback
• Build a trusted network of Nordic media leaders

NMP spans six months and consists of four in-person workshops, a preparatory interview and goal-setting exercise, and a digital kick-off meeting. 

The workshops are held in different Nordic cities to support diverse perspectives and engagement with local cases. The language of instruction is English. Participants are expected to be present for the full duration of each workshops.