Consumers question green products

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14 October 2020 10:52

Consumers question green products

NHH research shows that some sustainable products are as less appealing. Customers doubt that greener products have the same effect as competing product selection. The results indicate that an ecological and sustainable version of our new everyday essential, hand-sanitizer, is questioned among consumers.

Article in NHH Bulletin (in Norwegian)

Read the original paper (Journal of Business Ethics)