IKEA tops the Norwegian Innovation Index
Norwegian customers have spoken: IKEA and Skandiabanken are the two most innovative companies in Norway. This is shown by the Norwegian Innovation Index developed by CSI at NHH.
Norwegian Innovation Index
- The Norwegian Innovation Index is a customer ranking of the innovative ability of Norwegian enterprises.
- 5,800 customers took part in the survey, which was carried out in the fourth quarter 2016.
- A total of 58 companies from 19 industries (following Statistics Norway’s industry categories) have been assessed by around 100 of their own customers.
For more facts, see below.
‘IKEA and Skandiabanken have succeeded with innovations that are much appreciated by their customers. They manage to meet customers’ needs and are good at renewing themselves over time.’ says NHH professor and head of CSI Tor Wallin Andreassen.
While IKEA is in a class of its own with 77.7 points, Skandiabanken scores 72.2 points on the innovation index. Toyota comes in third place, with Telenor and Komplett a good way behind in fourth and fifth place, respectively.
The Top Ten is as follows:
- IKEA, 77.7 points
- Skandiabanken, 72.2 points
- Toyota, 67.9 points
- Telenor, 63.8 points
- Komplett, 63.7 points
- Meny, 62.4 points
- Flytoget, 62.3 points
- Nordic Choice, 61.9 points
- Onecall, 61.9 points
- Zalando, 61.8 points
‘You would think that some industries might stand out as more innovative than others, but the variation we see applies to companies overall. The Top Ten list spans a wide range of industries, where one company in each industry is at the forefront,’ Andreassen explains.
The Norwegian Innovation Index is the first national innovation ranking where it is the customers who make up the jury. A total of 58 companies in 19 industries have been assessed. The three to four companies with the biggest turnover in each industry have been included in the sample. They account for 70–80 per cent of the turnover in each industry. The market research agency IPSOS has been responsible for the data collection.
‘Nations are not innovative, enterprises are. Traditional innovation surveys and rankings primarily look at macroeconomic data, self-reporting from enterprises and expert rankings. But it is more meaningful to listen to the customers, who experience enterprises’ innovations,’ says Professor Andreassen.
Work on developing the Norwegian Innovation Index has been going on since 2014. The customers who take part are asked to assess changes in the enterprises’ core service, service delivery, customer relation and service settings.
The survey will be carried out annually going forward, the next time in the fourth quarter 2017.
Center for service innovation
Center for Service Innovation is a coordinated effort by the Norwegian School of Economics (NHH) to focus on the innovation challenges facing the service sector.
CSI is one of the 38 Norwegian Centers for Researched-based innovation, Sentre for forskningsdrevet innovasjon (SFI), funded by the Research Council of Norway.
Facts about the Norwegian Innovation Index
- The Norwegian Innovation Index is a customer ranking of the innovative ability of Norwegian enterprises.
- 5,800 customers took part in the survey, which was carried out in the fourth quarter 2016.
- A total of 58 companies from 19 industries (following Statistics Norway’s industry categories) have been assessed by around 100 of their own customers.
- The scale goes to 100.00 and the average score for the assessed enterprises is 54.5 points, which is a fairly moderate score.
- The index was developed at the Center for Service Innovation (CSI) at NHH by NHH Professor Tor Wallin Andreassen, BI Norwegian Business School Professor Line Lervik-Olsen and Seidali Kurtmollaiev, a postdoc at NHH.
- The respondents are divided into three categories: ‘Young, free, no ties’, ‘Chaos in their lives’ and ‘Have their lives back’, representing young adults, families with children and adults whose children have moved out, respectively.