Norway's leading research centre on digital transformation and innovation for sustainable growth.
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NII - Norwegian Innovation Index
ENGAGE.EU NHH represented by DIG is one of seven leading European universities which aims to provide European citizens the set of skills and competences to tackle major social challenges like sustainable growth.
News and Blogs
The Decline of Milton Friedman's Shareholder Doctrine
Milton Friedman’s shareholder-first doctrine is in decline in favour of the stakeholder doctrine, which posits that businesses should create value not just for shareholders but also for all stakeholders.
The Norwegian Innovation Index: Pioneering Customer-Centric Innovation Measurement
Developed by NHH Norwegian School of Economics, the Norwegian Innovation Index (NII) offers unparalleled insight into customer perceptions of innovation within Norwegian companies.
Social Profit Orientation: Pioneering a New Leadership Style and Corporate Strategy
Businesses are increasingly called upon to address global challenges, with Social Profit Orientation emerging as a transformative strategy that transcends traditional profit motives.
Beyond the Rainbow
As corporations increasingly align with social causes, the phenomenon of "rainbow washing"—superficial support for LGBTQ+ rights—has come under scrutiny. This article explores how to distinguish genuine corporate advocacy from mere marketing tactics, examines the impact of each on the LGBTQ+ community, and provides a roadmap for authentic corporate support.
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