I study moral judgments and decisions.

When is it more OK to cheat Firm A than Firm B? When should Person X suffer more than Person Y? Who deserves more of our support? These are some of the questions I wake up to. And I mostly use experiments to try to answer them. 

I went to college in Japan, and then completed a double MSc. in Strategic Marketing Intelligence across Norway and the Netherlands. Now I’m working towards a Ph.D. in Consumer Behavior, with the dissertation Essays on Moral Decisions.

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