Chatbots make even VIPs feel like “just another customer”
Chatbots save time and money, but elite customers hate them — not because they fail, but because they flatten status. New NHH research explains why.
Assistant Professor Jareef Martuza
- Jareef.Martuza@nhh.no
- Telephone
- +47 55 95 91 92
- Department
- Strategy and Management
Jareef Martuza is a tenure-track Assistant Professor at the Department of Strategy and Management, Norwegian School of Economics (NHH). He studies moral psychology, social cognition, and time perception. His research has been published in the Personality and Social Psychology Bulletin, and Nature Human Behaviour, and covered by The Times UK, BBC 5 Live, and The New Scientist.
Dissemination
We lie for those who are like us
Three experiments with more than 5,000 participants show that people are willing to cheat if it benefits their group — even when they gain nothing themselves.
Essays in Moral Decisions
On Thursday 12 September 2024 Jareef Bin Martuza will hold a trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH.