Chatbots make even VIPs feel like “just another customer”
Chatbots save time and money, but elite customers hate them — not because they fail, but because they flatten status. New NHH research explains why.
Assistant Professor Jareef Martuza
- Jareef.Martuza@nhh.no
- Telephone
- +47 55 95 91 92
- Department
- Strategy and Management
Jareef Martuza is a tenure-track Assistant Professor in Marketing. He researches moral psychology, social cognition, and time perception. His experiments investigate who people are more likely to cheat, how accurate our beliefs are, and how we think about time. His research has been published in leading scientific journals such as the Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Nature Human Behaviour, and has been covered by popular media outlets like The Times UK, BBC 5 Live, The Economic Times, and The New Scientist.
Dissemination
We lie for those who are like us
Three experiments with more than 5,000 participants show that people are willing to cheat if it benefits their group — even when they gain nothing themselves.
Essays in Moral Decisions
On Thursday 12 September 2024 Jareef Bin Martuza will hold a trial lecture on a prescribed topic and defend his thesis for the PhD degree at NHH.