The Self and Context in Health: A Consumer Information Processing View of Health Judgments and Decision-Making


I will draw from several research projects to share how studying health decisions can help us enrich the theories and frameworks of consumer information processing, and how the frameworks from consumer information processing can help us better understand health decision-making. We will review findings from research rooted in theories of the self, emotions, and information processing. The health contexts will span judgments and decision-making in public health contexts to patient decision-making. We will discuss applications and implications of findings in helping design better decision environments for consumers.  

About the speaker

Nidhi Agrawal is the Michael G. Foster Professor of Marketing and International Business. Her research spans domains of health, sustainability, and emotions. She examines the interplay of emotions and goals in consumer information processing, and self-regulation and goals in health communications. 

Link to her website