Strategy and Management
A strategy is a commitment to coherent, mutually reinforcing policies or behaviors aimed at achieving a specific goal.
In the strategy and management major, students learn the processes involved in setting a strategic direction and what motivates people to follow strategic goals, whether they stem from profit-maximizing motives, the desire to contribute to make the world a better place, or simply fulfilling an assignment on behalf of citizens.
We want to stimulate the students to think carefully about why some firms perform better than others and explore in-depth how the performance differences can be understood and acted upon by managers, advisors, entrepreneurs, investors or anyone else that needs this insight.
Performance differences are not simply about making decisions, nor is it entirely about managing processes and people. It is about both - and the interaction between them.
Many corporations face major challenges due to fundamental shifts in the environment. This includes technological shifts such as digitalization, artificial intelligence and big data; shifting political regimes and new regulations, changing consumer preferences and not least an increased attention to climate change. Although day to day survival is important, businesses also need to think about how to survive tomorrow.
Businesses therefore need to balance exploitation and exploration by developing dynamic capabilities for the future.
Strategic decision-making and implementation involve interacting with other people. Our aim is to engage the students to figure out how to motivate the employees for common goals and steer the organization through major change, find new solutions, solve conflicts, and reflect on ethical dilemmas.
About the programme
- ECTS Credits
- 120
- Degree
- MSc in Economics and Business administration