Great skepticism against industrial food
Four out of ten Norwegian consumers believe industrialized food is unhealthy, according to a new survey.
About 40% of Norwegian consumers agree with the claim that industrialized food is unhealthy. This is shown in a survey conducted by Kantar TNS on behalf of Orkla.
Nine out of ten believe the food they make themselves is better than industrial-produced food, while almost half believe the industry is trying to trick the consumer.
"Unfortunately, the results show that the myths of industrial-produced food are living well. Healthy and good food is not about the size of the casserole, but about what ingredients you have in it. Just as there is healthy and unhealthy industrial food, there is also healthy and unhealthy home-cooked food," says Orkla CEO Peter A. Ruzicka.
The survey was conducted in week 31 among a representative sample of Norway's population. In summary, the results show:
- 87% agree that the food they make is better than industrial food (54% agree). Only 3% believe the food industry stock is better than the ones they make.
- 48% agree with the claim that the industry tries to trick the consumer (12% completely agree). More men than women think this.
- 42% agree that industrialized food is unhealthy (7% completely agree). More women than men think this.