Took a prestigious international master’s degree – now PR officer

Sunniva Adam is in no doubt that NHH and CEMS have played a major role in her career. ‘NHH has given me the professional expertise I need to conduct both large and small projects. CEMS has taught me cooperation skills across cultures and languages. These are elements I use a great deal in my work,’ she says. Adam is now working as PR officer for NORLA − Norwegian Literature Abroad. Photo: Siv Dolmen
NHH By Ingrid Aarseth Johannessen

14 October 2019 08:44

Took a prestigious international master’s degree – now PR officer

A record number of students are taking an international master’s degree at NHH. Sunniva Adam took a CEMS master’s degree and landed a job as PR officer for Norway’s contribution to the Frankfurt Book Fair.

CEMS master’s degree at NHH

  • The CEMS master’s degree in international management (CEMS MIM) is an international degree that students can take at 32 leading academic institutions around the world.
  • NHH is the only school in Norway that is a member of the alliance.
  • The master’s degree is on the Financial Times’ top 10 list of the world’s best masters in management.
  • CEMS is suited to highly qualified master’s students with a strong international orientation and who want an international focus in their work. 
  • All students who take an MSc in Economics and Business Administration at NHH can apply for admission to CEMS MIM.
  • Students taking a bachelor’s degree at NHH can apply during the last year of their bachelor’s programme or first year of their master's programme.
CEMS Academic Director at NHH, Professor Jan I. Haaland. Photo: NHH/Hallvard Lyssand

‘When I heard about CEMS as a bachelor’s student, I was in no doubt that this was the right master’s degree for me. My interest in language, the international community, the combination of subjects and the chance to take an internship abroad were the main reasons why I chose the degree,’ says Sunniva Adam.

Adam is a business economist with two master’s degrees – an MSc in Economics and Business Administration from NHH in 2016 and a CEMS master’s degree in international management (CEMS MIM) awarded by the CEMS alliance.

This autumn, 57 new students were admitted to the CEMS master’s degree programme, which is a new record. This is an increase of about 63 per cent from 2013. Ninety-two students applied for the programme.

CEMS Academic Director at NHH, Professor Jan I. Haaland, is very pleased with the interest in the international master’s degree at the school.

‘The students have become much more aware of the CEMS master’s degree. They see that the programme content is interesting, that they will gain a sound international degree and work experience as an integrated part of the programme, and not least that the CEMS degree is highly regarded internationally and a clear advantage when applying for jobs abroad,’ says Haaland.

Master’s degree led to sought-after cooperation skills

The 29-year-old from Fredrikstad is in no doubt that NHH and CEMS have played a major role in her career.

‘NHH has given me friends for life and the professional expertise I need to conduct both large and small projects. CEMS has taught me cooperation skills across cultures and languages. These are elements I use a great deal in my work,’ she says.

Through the CEMS programme, Adam took an internship at the Norwegian embassy in Prague and went on an exchange for a semester to the University of Economics in Prague. The internship led to a job as an adviser at the same institution.

Promoting the world’s biggest literature arena

Adam is now working as PR officer for NORLA − Norwegian Literature Abroad. Her primary task is promoting Norway’s contribution to the Frankfurt Book Fair held on 16–20 October 2019. NORLA has been assigned this task by the government.

‘I’m directing the strategic and operational communication work in Norway and Germany. I’m working with German and Norwegian cultural institutions and the book industry, with Norwegian designers and a German PR agency, and I organise travel for the media and press conferences for German journalists,’ says Adam.

The Frankfurt Book Fair is the most important arena for literature in the world. The project involves an extensive literature and cultural programme throughout the year. Norway is guest of honour for the first time.

‘The job is fantastic! Directing the communication work for Norway’s biggest cultural export project ever is great fun,’ she says.

Best in the country

The government wants more students to gain international expertise by taking all or parts of their education abroad.

Norway has committed to a target of 20 per cent of all students taking studies abroad by 2020, where the current share is 16 per cent. A white paper on student mobility is expected around the turn of the year.

‘Internationalisation is an important priority for NHH. Our students have many opportunities to acquire international experience in addition to exchanges amd CEMS master’s degree. From this year, for instance, students can gain credits by taking internships abroad as part of their master’s degree,’ says Jan I. Haaland.

Read also: 

‘Out of the question to start my career in Norway’

With a job in finance in Denmark, Aleksandra Maria Kjemhus is going for an international career. The proportion of NHH graduates working abroad has increased by over 30 per cent in just two years.