PhD Candidate Denis Utochkin
- Denis.Utochkin@nhh.no
- Telephone
- +47 55 95 91 62
- Department
- Strategy and Management
- Office
- D319
bio
Denis Utochkin is a PhD Research Scholar at the Department of Strategy and Management. He holds a master’s degree from the Norwegian School of Economics and a bachelor’s degree from Saint Petersburg State University.
In his current project, Denis studies the intersection of consumption, culture, and politics in video games communities on Reddit.
His methodological toolbox includes network analysis, natural language processing, machine learning, and digital ethnography.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Utochkin, Denis; Belik, Ivan | Analyzing eWOM on Large Social Media Platforms | Advances in Consumer Research Volume 49; page 443 - 444; 2021 |
| Drozdova, Natalia; Utochkin, Denis; Kleppe, Ingeborg Astrid | Web 2.0: Online Communities Or Bla-Bla Land? | Advances in Consumer Research Volume 45; page 415 - 418; 2018 |