Denis Utochkin

PhD Candidate Denis Utochkin

E-mail
Denis.Utochkin@nhh.no
Telephone
+47 55 95 91 62
Department
Strategy and Management
Office
D319

BIO

Denis Utochkin is a PhD Research Scholar at the Department of Strategy and Management. He holds a master’s degree from the Norwegian School of Economics and a Bachelor degree from Saint Petersburg State University. His research interests lie at the intersection of online brand communities, reward-based crowdfunding, and consumer behaviour. He is enthusiastic about the new frontiers in consumer research that computer-assisted text analysis opens up and fascinated by the rich context for studying brand communities that the video game industry provides.

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Selected publications

Author(s) Title Publisher
Drozdova, Natalia; Utochkin, Denis; Kleppe, Ingeborg Astrid Web 2.0: Online Communities Or Bla-Bla Land? Advances in Consumer Research Volume 45; page 415 - 418; 2018
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