Denis Utochkin

PhD Candidate Denis Utochkin

E-mail
Denis.Utochkin@nhh.no
Telephone
+47 55 95 91 62
Department
Strategy and Management
Office
D319

bio

Denis Utochkin is a PhD Research Scholar at the Department of Strategy and Management. He holds a master’s degree from the Norwegian School of Economics and a bachelor’s degree from Saint Petersburg State University. His research interests lie at the intersection of online brand communities, reward-based crowdfunding, and consumer behaviour. He is enthusiastic about the new frontiers in consumer research that network analysis and computer-assisted text analysis open up and fascinated by the rich context for studying brand collectives that the video game industry provides.

You can find the GDPR notice with more information about his project here.

 

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Selected publications

Author(s) Title Publisher
Drozdova, Natalia; Utochkin, Denis; Kleppe, Ingeborg Astrid Web 2.0: Online Communities Or Bla-Bla Land? Advances in Consumer Research Volume 45; page 415 - 418; 2018
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