The Trap of Minimalist Aesthetics
Aruna Divya Tatavarthy: Minimalist aesthetics and tidy homes have become signs of sustainable living. It's a misconception that can drive more consumption.
Postdoctoral Fellow Aruna Tatavarthy
- Aruna.Tatavarthy@nhh.no
- Telephone
- +47 55 95 92 04
- Department
- Strategy and Management
- Office
- C518
Aruna Divya Tatavarthy is an Assistant Professor in Marketing at NHH (2021 – present).
She was previously an Assistant Professor in the Indian Institutes of Management, India, and had received her PhD from Indian Institute of Management Bangalore, India.
Aruna Tatavarthy’s research lies at the intersection between marketing and behavioural economics and covers domains such as pricing, inter-temporal choice, online search and reviews.
Tatavarthy is a member of the research center – Digital Innovation for Growth (DIG) at NHH.
Dissemination
Chatbots make even VIPs feel like “just another customer”
Chatbots save time and money, but elite customers hate them — not because they fail, but because they flatten status. New NHH research explains why.
Will the devil wear a repaired Prada?
`Repair actions carry a negative social status signal. That’s why people refrain from repairing their products´, says NHH researcher Aruna D Tatavarthy.