Assistant Professor Aruna Divya Tatavarthy

E-mail: Aruna.Tatavarthy@nhh.no
Telephone: +47 55 95 92 04
Department: Business and Management Science
Office: E324
Expertise: Pricing Analytics Behavioral Economics Consumer Search e-WOM Digital Advertising

Biography and CV Research Dissemination

BIO:

Aruna Divya Tatavarthy is an Assistant Professor in Marketing at NHH (2021 – present).

She was previously an Assistant Professor in the Indian Institutes of Management, India, and had received her PhD from Indian Institute of Management Bangalore, India.

Aruna Tatavarthy’s research lies at the intersection between marketing and behavioural economics and covers domains such as pricing, inter-temporal choice, online search and reviews.

Tatavarthy is a member of the research center – Digital Innovation for Growth (DIG) at NHH.

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See all publications in NVA

Dissemination

Chatbots make even VIPs feel like “just another customer”

11 December 2025 Behavioural economics Digitalisation

Chatbots save time and money, but elite customers hate them — not because they fail, but because they flatten status. New NHH research explains why.

Will the devil wear a repaired Prada?

10 February 2025 Marketing and Brand Management Sustainability PhD Candidates and new researchers

`Repair actions carry a negative social status signal. That’s why people refrain from repairing their products´, says NHH researcher Aruna D Tatavarthy.