Professor Aksel Ivar Rokkan
- Aksel.Rokkan@nhh.no
- Telephone
- +47 55 95 97 22
- Department
- Strategy and Management
- Office
- E357
- Expertise
- Marketing and Brand Management Interorganizational Governance B2B Marketing Supply Chain management Retail chain systems
BIO
Aksel I. Rokkan is a professor at the department of strategy and management, NHH Norwegian School of Economics, Bergen, Norway. He earned his PhD (dr. oecon) from NHH in 1995. He also earned his lower (Siviløkonom) and higher (Siviløkonom Høyere Avdeling) degrees from NHH.
His research interest relates to business-to-business relationships and networks, governance of interorganizational systems, marketing channels, procurement and supply chain management, and marketing strategy. Rokkan has published in Journal of Marketing Research, Journal of Business Research, European Journal of Marketing, Journal of Purchasing and Supply Management, Journal of Business & Industrial Marketing, AMS Review, and Journal of Business-to-Business Marketing, among others.
Selected publications
| Author(s) | Title | Publisher |
|---|---|---|
| Dahlstrøm, Robert; Haugland, Sven A.; Nygaard, Arne; Rokkan, Aksel | Governance structures in the hotel industry | Journal of Business Research Volume 62 (8); page 841 - 847; 2009 |
| Heide, Jan B.; Wathne, Kenneth Henning; Rokkan, Aksel Ivar | Interfirn Monitoring, Social Contracts, and Relationship Outcomes | Journal of Marketing Research Volume XLIV; page 425 - 433; 2007 |
| Rokkan, Aksel I.; Heide, Jan B.; Wathne, Kenneth; Wathne, Kenneth | Specific investments in marketing relationships. Expropriation and bonding effects | Journal of Marketing Research Volume 40 (may); 2003 |
| Buvik, Arnt; Rokkan, Aksel I. | Inter-firm cooperation and the problem of free riding behavior : an empirical study of voluntary retail chains | Journal of Purchasing and Supply Management Volume 9 (05.jun); page 247 - 256; 2003 |
| Lin, Yi; Rokkan, Aksel Ivar; Aarstad, Jarle | Network Position and Prosocial Behavior: A Study of Two Regional Industry Clusters | Journal of Business-to-Business Marketing; 2025 |
| Skage, Arvid; Hjelseth, Terje; Rokkan, Aksel Ivar | Put the blame on me? An empirical study of consumers' assignment of responsibility to a focal firm during a sustainability crisis | International Journal of procurement management; 2024 |
| Lin, Yi; Aarstad, Jarle; Rokkan, Aksel Ivar | Network position and firms' exploration strategies: A study of two regional industry clusters in Norway | International Journal of Innovation and Technology Management (IJITM) Volume 20 (7) (21 pages); 2023 |
| Rokkan, Aksel Ivar | Market orientation (once again): Challenges and a suggested solution | AMS Review (21 pages); 2022 |