Applied Business Analytics

MET529 Applied Business Analytics

Vår 2024

Høst 2024
  • Topics

    The aim of the course is to empower the participants to integrate modern interpretation of analytical techniques, theory, and methodology in the analyses of socio-economic problems related to their research needs. Applied analytics is a way to understand a variety of processes in business, strategy, and management. The importance of analytical skills for PhD research in business has been on the rise. PhD students, whose research is focused on business, strategy, and management, are required to be fully equipped with sufficient knowledge and analytical "toolboxes" to be successful in their doctoral studies and future career.

    Most of the course revolves around developing the required analytical skills. The format combines lectures with in-class discussions. The PhD student will learn and systemize skills in programming required for analytics gently covering the R-fundamentals with a very smooth and comprehensive transition to the methods required for research that are easy and fast to master. During the course, R is our "weapon of choice" as it is an easy-to-use, flexible and popular language that is used in many business schools and research institutions around the world. This course covers the most fundamental programming topics necessary for their research needs. In doing so, the PhD student will be introduced to many features of the R-language that are often omitted from more basic training. During the course, students will master the language constructs, data types and structures, and functions. In addition to theory, practical tasks are included where students develop knowledge and hone analytical skills in R. After successful completion, students will be able to use the experience gained in this course as a foundation for their further development of analytical and research skills.

    The course concludes with the fundamental theoretical principles of data-driven analytics and network analysis. First, the participants will be exposed to, and discuss, a variety of conceptual and theoretical perspectives on the study of data-driven approaches in business and management, along with methods utilized in the theoretical frameworks. Based on this session, the PhD student obtains a clear understanding of the evaluation of data analytics based on the range of theoretical topics such as interpretation of structured and unstructured data, and some fundamental principles of big data and machine learning/artificial intelligence. Here we also discuss the origin of new analytical paradigms.  Second, we will cover some theoretical background on social and economic networks, and make an overview of concepts used to describe and measure networks. It will help students to build an effective practice-oriented knowledge to explore collaborations and interdependencies both within organizations as well as with others in the world of work that people/organizations operate in.

  • Learning outcome

    By the end of this course, the students are able to…


    • …understand the fundamentals of programming and analytical concepts
    • …explain principles and evaluation of applied analytics
    • …interpret data-driven mechanisms and structures


    • …analyze different types of programming-based problems and their solutions
    • …use fundamental analytical tools and adapt them to the characteristics of specific tasks
    • …apply fundamental programming skills to research
    • …develop basic analytical and modeling solutions

    General Competence

    • …evaluate fundamental programming principles and tools in applied analytics
    • …interpret analytical models and frameworks
    • …employ fundamental analytical knowledge required for research in business, strategy, and management
    • …discuss what data-driven approach means

  • Teaching

    The course format: Digital. In Fall 2023, the course is taught intensively on the 13 th , 15th, and 17th of November 2023. It is based on online teaching (Canvas, Zoom, and/or other digital tools) with no in-classroom teaching and with no on-campus activities.

  • Restricted access

    1. The course capacity limit: 20 participants.

    2. The course is open to both internal (NHH) and external (non-NHH) students. 

    All external (non-NHH) students are welcome to join MET529. Please follow the link for more details:

    3. For any questions regarding the course registration, please contact the NHH Section for Doctoral Education (email:

  • Recommended prerequisites

    No previous knowledge and skills in analytics and computer programming are required.

  • Required prerequisites

    No previous knowledge and skills in analytics and computer programming are required

  • Assessment

    Written term paper.

    Students may work on the written term paper individually or collaborate in groups of size equal to up to 3 persons. The term paper must be written in English. 

    Re-take is offered the semester after the course was offered for students who signed up for the initial evaluation.

  • Grading Scale


  • Computer tools

    Participants will need software R and RStudio.

  • Literature

    Venables, W. N., & Smith, D. M. "An introduction to R"

    An Introduction to R (edited by the R Development Core Team):



In Fall 2023, the course is taught intensively on the 13 th , 15th, and 17th of November 2023.

Course responsible

Associate Professor Ivan Belik, Department of Strategy and Management.