Business Analytics

Business analytics (BAN) is the application of quantitative analytical tools for the purpose of value creation in business.

Availability of large amounts of data creates new possibilities and challenges for businesses, and the ability to make good decisions based on big data is a critical factor for survival in the modern economy. Therefore, business analytics skills are in high demand in the modern job market.

In this major you will learn programming and data management, how to use statistical tools in order to explore and deduct patterns from data, how to use optimization and simulation tools to support better decision making in practical situations, and how to employ tools like machine learning and artificial intelligence for automated decision support. You will have the opportunity to learn how to apply analytical tools to practical decision making situations in operations management, marketing and pricing, finance, accounting, and auditing, and you will also develop your communicative and collaborative skills by participating in team projects and by presenting your findings.

  • Subject areas

    Subject areas

    The major broadly covers the following areas:

    • Programming skills for data handling and problem solving in business.
    • Data analysis. Statistical learning and predictive analytics for learning and extrapolating from data.
    • Business modelling and prescriptive analytics. Using optimisation models and simulations for decision support, analysis and improving business processes.
  • Learning outcome

    Learning outcome

    Upon successful completion of the major, the candidates shall


    K1: Have a solid knowledge about relevant methods from statistics and operations research

    K2: Have in-depth and up-to-date knowledge on how to use data to support decision making in business

    K3: Understand business analytics articles published in international scientific journals and formulate relevant research questions


    S1: Build and solve decision models for real-world business problems

    S2: Bring together decision modelling and data analysis for practical business applications

    S3: Be proficient in computer programming in order to write code for business analytics problems and to communicate well with software developers

    General competence

    G1: Solve business analytics problems in teams with people from different backgrounds

    G2: Reflect on the ethical challenges specific to business analytics

    G3: Contribute innovative solutions for business analytics problems and communicate them to executives and other stakeholders

  • Structure


    The compulsory courses provide you with knowledge and skills about the following core areas:

    1. Programming (7.5 ECTS). Either BAN400, Programming for Data Science or BAN401 (not given in the fall of 2022). We strongly recommend that you take one of these courses in the first semester. The skills are needed in later courses.
    2. Predictive analytics (7.5 ECTS). BAN404
    3. Business modelling and prescriptive analytics (15 ECTS). You will learn how to use optimization models for decision support (BAN402) and how to use simulation to analyze and improve business processes (BAN403).

    The remaining 15 ECTS of the major must be chosen from the list of electives.

    Course list

  • Recommended course combinations

    Recommended course combinations

    The list of electives can broadly be divided into two categories. Methodological courses focus on analytical methods, although the methods are often illustrated and applied in specific business contexts. Application-oriented courses focus on understanding how value is created in businesses and how analytics can provide better decisions.  


    • BAN400 R Programming for Data Science
    • BAN401 Applied programming and data analysis for business 
    • FIE453 Big Data with Applications to Finance 
    • BAN420 (2.5 ECTS) Introduction to R 
    • BAN430 Forecasting
    • BAN423 (2.5 ECTS) Benchmarking with DEA, SFA and R
    • BAN426 (2.5 ECTS) Applied Data Science 
    • BAN432 (FIE452) Applied Textual Data Analysis for Business and Finance
    • ECO401 Optimisation and Microeconomic theory 
    • ECN430 Empirical Methods and Applications in Macroeconomics and Finance
    • STR459 Artificial Intelligence and Robotics (N)

    Business applications

    • BAN424 (2.5 ECTS) Applications of Business Analytics
    • BAN425 (2.5 ECTS) Applied Risk Management 
    • BAN427 (2.5 ECTS) Insurance Analytics 
    • BAN433 (2.5 ECTS) Applied Cloud Computing for Enterprises
    • BAN435 (2.5 ECTS) Blockchain Technology and Cryptocurrencies
    • BUS403 Supply Chain Management 
    • BUS427 Advanced Management Accounting 
    • BUS429 Pricing Analytics and Revenue Management 
    • BUS432 Operasjonell planlegging/Operations management 
    • BUS460 Operational Risk Management
    • ECN431 Applied Data Analysis of Firm Strategy and Competition 
    • MRR453 Digital Auditing
    • BUS401 Strategiske lønnsomhetsanalyser og prising 
    • STR453 Digitalization (N)
    • BUS465 Corporate Crime: Detection and Prevention
  • Empirical methods courses

    Empirical methods courses

    The compulsory courses cover this requirement.

  • Ethics courses

    Ethics courses

    All ethics courses approved by NHH are allowed.

    Read more about ethics courses

  • International opportunities

    International opportunities

    As an NHH student you have excellent opportunities to gain valuable international experience during your studies through semester exchange, the Double Degree programme, CEMS, Engage.EU, Intern Abroad and summer courses.

    Read more about international opportunities

  • Career


    This major is suitable for those seeking jobs as analysts, either in companies or as consultants, and in general to all those seeking to complement their business background with analytical skills to succeed in the modern data-driven environment. A thorough understanding of business analytics will also enable you to communicate with technological experts and be useful for digital strategy managers.

    Read more about career possibilities for NHH graduates