‘It’s like having my personal assistant’

Bilde av Kristin Lervik Masana og studenter foran PC. Foto: privat og Helge Skodvin
57 per cent of young professionals feel comfortable or very confident about the increasing integration of AI in various aspects of daily life, shows CEMS survey. ‘AI automates routine tasks, saving time that can be used on more complex study activities,’ says NHH and CEMS student Kristin Lervik Masana (to the left). Photo: private and Helge Skodvin
NHH By Ingrid Aarseth Johannessen

10 May 2024 12:55

‘It’s like having my personal assistant’

The majority of young professionals feel confident about AI, new global survey finds. ‘I'm a more efficient student thanks to AI,’ says Kristin Lervik Masana (22).

A new survey shows that 57 per cent of young professionals feel comfortable or very confident about the increasing integration of artificial intelligence (AI) in various aspects of daily life, while only 15 per cent reported feeling unsettled or scared about the prospect.

The survey is conducted on behalf of CEMS, a Global Alliance in Management Education. NHH Norwegian School of Economics is the only Norwegian member of the alliance (see facts).

NHH and CEMS student Kristin Lervik Masana (22) says that she uses AI in various aspects of her student life. Masana is President of CEMS Club Bergen.

‘My first introduction to AI was through the strategy course SOL4 at NHH where we analyze the future perspective of AI. Now, I frequently use it to facilitate my studying by analyzing large amounts of data, when I lack the time, or would like another perspective or take on my analysis,’ she says.

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Photo of Stella Løge Nerland.

Record high application numbers at NHH

2,830 applicants have NHH Norwegian School of Economics as their first choice. This is an increase of 30,4 per cent from last year. Stella Løge Nerland (18) hopes she makes the cut.

About CEMS

CEMS is a global alliance with a presence on six continents, uniting 33 world leading business schools, more than 70 multinational companies, and eight NGOs who together deliver the CEMS Master in International Management.

Read more about CEMS

Powerful tool

NHH’s new AI guidelines for students and faculty were launched by the end of last year. Stig Tenold, Vice Rector for Academic Affairs at NHH, stresses that AI is a powerful tool that provides us with both new opportunities and challenges.

‘At NHH we want to explore what the technology can do and learn how to make use of it in our study programmes. At the same time, we want our students to have the skills necessary to understand the legal and ethical implications of the new technologies,’ he says.   

Check out NHH’s guidelines for AI


Picturesof Parth Sarna. Photo: private

Talented NHH graduates always in demand

97 per cent of the 2023 graduates are working or continuing their studies – and the salaries are record high, shows NHH survey. Parth Sarna (28) is consultant at EY-Parthenon and Platoon Commander at Bjørn West.

‘Makes learning more accessible’

The main perk with AI for Kristin Lervik Masana, is increased efficiency:

‘AI automates routine tasks, saving time that can be used on more complex study activities. You also have the aspect of adaptability, as AI enables you to adapt it to your preferred individual learning style and it helps you find information summarising articles, or translating text, which is particularly useful for research and writing.’

‘It’s like having a personal assistant available to help you whenever you need it. Overall, I think it is a great tool, that not only makes it more efficient to study, but also makes learning more accessible and manageable,’ she says.


Picture of Kjersti Nøttum Haaland and two NHH student  laughing. Photo: Helge Skodvin

NHH students happy with their studies

The national Studiebarometeret 2023 survey shows that NHH students are among the most satisfied students in Norway. ‘No doubt that it's an attractive school,’ says Kjersti Nøttum Haaland (23).
Joelle Soumi, CEMS and NHH student.
Joelle Soumi, CEMS and NHH student.

A balanced narrative around AI 

Fellow CEMS and NHH student Joelle Soumi (26) agrees with Masana. She emphasises that AI outperforms other services when it comes to having the best search engine.

‘ChatGPT will answer a specific question whereas Google provides a bunch of results. You can train AI to think similarly to you. This provides young professionals with a great starting point to their work and helps them reach deadlines faster, further optimising their time and the company’s resources,’ she says. 

This semester, Soumi is dedicating her time at the University of Cologne Business School in Germany. 

Salary is top criteria for jobseekers

The global CEMS survey was conducted among recent graduates from the CEMS Master in International Management (MIM), who are now in their first year of work, or who have gone onto further study.

The survey also shows that:

  • 81 per cent of graduates reports salary in their top three criteria that would most influence their decision to take on a new role, followed by work life balance (61 per cent) and opportunities for quick career progression (51 per cent).
  • The gap between salary and work life balance as a top criterion has widened in the past few years, possibly in response to the current global cost-of-living crisis, meaning salary is an increasingly important factor for jobseekers.
  • 58 per cent report that three to five years is an ideal amount of time to spend in a role before looking for a new one – either in the same or a new company.


Picture of "høyblokken" at NHH. Photo: Hallvard Lyssand

Among Europe’s 50 best

NHH Norwegian School of Economics is ranked as number 45 on the Financial Times’ overall ranking, same as last year.