High price for loyalty

Jump to content

7 February 2017 10:19

(updated: 7 February 2017 10:29)

High price for loyalty

Chronicle by Malin Arve: Loyalty programs are very profitable for stores and airlines.

90 % of all travellers are willing to pay an extra NOK 50 for an identical ticket with the airline whose bonus programme they are members of, Malin Arve writes. Her chronicle Høy pris for lojalitet (in Norwegian) was published in Dagens Næringsliv on February 4, 2017.