Knowledge
The candidate has
・developed a consciousness about how language is used in strategic and political communication.
・knowledge about how corporate and political agents communicate in order to reach strategic and political goals.
・knowledge about how text and pictures are used in communication on different digital platforms.
・an understanding of why knowledge about strategic forms of communication is important.
・knowledge about different theoretical models for analyzing texts.
Skills
The candidate will be able to
・identify language features used strategically in written or oral texts.
・produce professional texts of different types.
・use tools to analyze such texts quantitatively and qualitatively.
・adapt texts to different target audiences.
・communicate about sensitive topics, within a company, to politicians and to media.
General competence
The candidate can
・produce their own and evaluate others’ texts within strategic and political communication.
・apply methods introduced in the course to new text types and areas.