Tor W. Andreassen

Professor Tor W. Andreassen

E-mail
Tor.Andreassen@nhh.no
Telephone
+47 55 95 98 59
Department
Strategy and Management
Centre
Digital Innovation for Growth
Office
E321
Expertise
Innovation and Entrepreneurship Marketing and Brand Management Service Marketing and Management Service Innovation

BIO

 

Before joining NHH Norwegian School of Economics in 2013, Dr. TOR WALLIN ANDREASSEN was a professor of marketing, Department chair, and Associate Dean at BI Norwegian Business School.

At NHH, he served as a Professor of Innovation and was the Director of the Center for Service Innovation (CSI) from 2013 to 2019, as well as the Director of the Digital Innovations for Sustainable Growth research center from 2019 to 2022. He is a Fellow at the Cambridge Service Alliance, University of Cambridge, an International Fellow at the Service Research Center at Karlstad University in Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University in the USA, and an International Fellow at the Center for Excellence in Service at the University of Maryland in the USA.

Dr. Andreassen holds a Siviløkonom degree from NHH, an MSc in Marketing (with honors) from BI Norwegian Business School, and a Doctor of Economics from the Stockholm University School of Business.

Professor Andreassen is a member of the editorial review boards of the International Journal of Research in Marketing, the Journal of Service Research, the Journal of Business Research, Service Science, and the Journal of Service Management. Dr. Andreassen has published in leading journals, including the MIT Sloan Management Review, Marketing Science, the Journal of Marketing, the Journal of Service Research, and the Journal of Service Management, in addition to authoring nine books.

Andreassen has received numerous awards for his academic research, including the prestigious AMA-EBSCO-RRBM Award for Responsible Research in Marketing (Journal of Marketing) and the MSI/H. Paul Root Award 2007 (Journal of Marketing),as well as the Outstanding (Best) Paper Award (from Journal of Service Theory and Practice) and the Highly Commended Article Award (from Journal of Service Management); Citation of Excellence-Highest Quality Rating (European Journal of Marketing, Journal of Service Management); Most Downloaded Article-Top3 (Journal of Service Management) and Top 200 (Journal of Economic Psychology).

Dr. Andreassen was elected Chair of INFORMS Service Science community and VP of Education and Professional Development at the European Marketing Academy’s Executive Committee. Andreassen is the founder of Service Forum (BI), the Norwegian Customer Satisfaction Barometer (BI), the Norwegian Innovation Index (NHH), the Innovation Index Coalition (IIC), and the annual Professor Johan Arndt Marketing Conference.

He has been a Visiting Professor at Vanderbilt University in the USA, the University of Maryland in the USA, the University of Queensland in Australia, IfM at the University of Cambridge, and a visiting scholar at Stanford University and the University of Maastricht in the Netherlands. Dr. Andreassen received pedagogical education and training from Vanderbilt University and Harvard Business School

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Selected publications

Author(s) Title Publisher
Benoit, Sabine; Merfeld, Katrin; Tunn, Vivian S.C.; Schaefers, Tobias; Andreassen, Tor W. The B2B sharing economy: Framework, implications, and future research Journal of Business Research Volume 191 (0 pages); 2025
Kurtmollaiev, Seidali; Andreassen, Tor W.; Lervik-Olsen, Line How quality and innovation drive the service experience Handbook of Service Experience; page 67 - 81; 2025
Berry, Leonard L.; Danaher, Tracey S.; Keiningham, Timothy L.; Aksoy, Lerzan; Andreassen, Tor W. EXPRESS: Social Profit Orientation: Lessons from Organizations Committed to Building a Better World Journal of Marketing; 2024
Lervik-Olsen, Line; Fennis, Bob M.; Andreassen, Tor W. Compulsive Social Media Use and Disconnection Anxiety: Predictors and Markers of Compulsive and Addictive Social Media Consumption The Darker Side of Social Media Consumer Psychology and Mental Health; 2024
More publications in Cristin

Dissemination