Research
Brandinnova researchers are involved in a broad range of brand-related projects and contribute regularly to the international frontier of branding research. We also publish in applied journals and magazines in order to spread important findings to a broader group of marketing practitioners. Below are lists of recent published work and ongoing projects.
OUR Research areas
- Branding of innovations and start-ups
- Branding and consumer psychology
- Branding and sustainability
- Strategic brand management & leadership
- Generic branding and labeling
- Branding and the new value chains
- International and origin branding
- Brand research methods
BRANDINNOVA - Recent publications (2019 - 2023)
Authors | Title | Publication |
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Zarei, Mohammad; Supphellen, Magne; Bagozzi, Richard P. |
Research streams, gaps and opportunities in servant leadership research |
Leadership & Organization Development Journal; 2023 |
Jakubanecs, A.; Supphellen, M.; Helgeson, J. G.; Haugen, H. M.; Sivertstøl, N. |
The impact of cultural variability on brand stereotype, emotion and purchase intention |
Journal of Consumer Marketing, 40(1), 112-123; 2023 |
Bagozzi, R. P.; Khoshnevis, M. |
Journal of Marketing Theory and Practice, 31(4), 383-402, 2023 |
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Foroudi, P.; Marvi, R.; Cuomo, M. T.; Bagozzi, R.; Dennis, C.; Jannelli, R. |
British Journal of Management, 34(3), 1157-1183, 2023 |
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Lourenço, C. J.; Isabella, G.; Verbeke, W.; Vo, K.; Dimoka, A.; Bagozzi, R. P. |
How songs from growing up and viewers' attachment styles affect video ads' effectiveness |
Psychology & Marketing, 40(1), 209-233, 2023 |
Zarei, Mohammed; Supphellen, Magne; Bagozzi, Richard P. |
Servant leadership in marketing: A critical review and a model of creativity-effects |
Journal of Business Research; 2022 |
Hem, Alexander; Supphellen, Magne. |
Developing and testing a typology of brand benefit differentiation |
Journal of Product & Brand Management; 2021 |
Supphellen, Magne. |
Hvorfor og hvordan integrere bærekraft i merkeposisjoneringen |
Magma; 10/2020 |
Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P. |
Marketing letters (12 pages); 2020 |
|
Supphellen, Magne. |
Hvordan bygge sterke merkevarer med norsk identitet i dagligvarehandelen? |
Mot bedre vitende i norsk matsektor; page 193 - 214; 2020 |
Hem, Leif E.; Iversen, Nina M. |
Magma; 6/2020 |
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Jacobsen, Jens Kr. Steen; Iversen, Nina M.; Hem, Leif E. |
Hotspot crowding and over-tourism: Antecedents of destination attractiveness |
Annals of Tourism Research; Volume 76, Pages 53-66, May 2019 |
Oklevik, Ove; Supphellen, Magne; Mæhle, Natalia. |
Journal of Consumer Behaviour 2019 s. 1-8 |
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Jakubanecs, Aleksandrs; Supphellen, Magne; Fedorikhin, Alexander; Haugen, Hege Mathea; Sivertstøl, Njål. |
International Journal of Market Research (IJMR) 2019 ;Volum 61.(5) s. 518-533 |
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Ruge, Christian O.; Le, Nhat Quang; Supphellen, Magne. |
International Journal of Nonprofit & Voluntary Sector Marketing 2020 |
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Jakubanecs, Aleksandrs; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. |
Developing brand emotions across cultures: effects of self-construal and context |
Journal of Consumer Marketing 2019 ;Volum 36.(4) s. 472-483 |
Supphellen, Magne. |
Hvorfor og hvordan integrere bærekraft i merkeposisjoneringen |
Magma - Tidsskrift for økonomi og ledelse 2020 (6) s. 48-58 |
Sivertstøl, Njål; Supphellen, Magne; Jakubanecs, Alexander; Haugen, Hege Mathea. |
Magma - Tidsskrift for økonomi og ledelse 2020 (6) s. 77-85 |
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Pedersen, Per Egil; Nysveen, Herbjørn; Oklevik, Ove. |
Motiver for å delta i eventer: betydningen av deltakernes rolle. |
Eventledelse : En forskningsbasert antologi. Universitetsforlaget 2019 ISBN 978-82-15-03219-1. s. 128-143 |
Pedersen, Per Egil; Nysveen, Herbjørn. |
Understanding Mobile Apps as Platform Based Services in Multisided Markets. Adoption and Diffusion |
The Oxford Handbook of Mobile Communication and Society. Oxford University Press 2020 ISBN 9780190864385. |
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia; Bagozzi, Richard P. |
Journal of Marketing, Volume: 83 issue: 5, page(s): 36-56 |
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Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. |
Journal of Business Research, 27 November 2020. |
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Ruvio, Ayalla; Bagozzi, Richard P.; Hult, G. Tomas M.; Spreng, Richard |
Journal of the Academy of Marketing Science volume 48, pages 1116–1137 (2020) |
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Bagozzi, Richard P.; Romani, Simona; Grappi, Silvia; Zarantonello, Lia |
Annual Review of Psychology, Vol. 72:- (Volume publication date January 2021) |
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Xie, Chunyan; Bagozzi, Richard P; Grønhaug, Kjell. |
Journal of Business Research 2018 |
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Bashir, Hussnain; Jørgensen, Sveinung; Pedersen, Lars Jacob Tynes; Skard, Siv E. Rosendahl. |
Experimenting with sustainable business models in fast moving consumer goods |
Journal of Cleaner Production 2020 ;Volum 270. |
Skard, Siv E. Rosendahl; Adam, Sunniva; Engdahl, Lise Fredrikke. |
Host or Sponsor? Consumer Responses to Event Origins and Brand-related Event Leveraging |
Event Management 2020 |
Qiu, Xinlu; Haugland, Sven Arne. |
The role of regulatory focus and trustworthiness in knowledge transfer and leakage in alliances. |
Industrial Marketing Management 2019 ;Volum 83. s. 162-173 |
Ness, Håvard; Haugland, Sven Arne; Aarstad, Jarle. |
Current Issues in Tourism 2019 |
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Aarstad, Jarle; Ness, Håvard; Haugland, Sven Arne. |
Journal of Destination Marketing & Management 2020 ;Volum 17.(Sept.) |
Ongoing projects
- Determinants of sustainability reputation: The role of sustainability officers.
- Sustainability activities that make sense to stakeholders: Principles of stakeholder evaluations.
- On the effects of objective sensory skills on consumer evaluations of branded coproduced outcomes.
- Effects of generic logos and message frames in the promotion of new seafood export products.
- Performance effects of customer orientation and experimentation in start-ups
- Relative and interactive effects of traditional and digital media in generic communication
- Distribution strategies in the digital age: How to combine direct digital strategies and traditional distribution via retailers